UK Fashion Brand Collected Contact Information from Yellow Page Scraping
Scraped contact data of small UK fashion businesses from the Yellow Pages and created a database.
It’s a Spanish big fashion brand that sells its apparel and accessories to local fashion shops. Currently, the headquarters of the company is located in Madrid, Spain, but it is focusing on the UK market. Within three years, the company has spread in France and Belgium with the same strategy. Intending to cover the entire Europe, the company is creating and integrating new ideas into their work. The brand approached AskDataEntry for its outsourcing yellow page scraping services for help.
To target the local fashion shop, the company uses Yellow Pages and utilizes the information on the yellow page. The internal team usually scraps the details of local garment shops that sell fashion clothing. They find their contact details and address there, and sometimes websites also. Later on, the company via its marketing team approaches the local shops directly and gives their proposals. Anyway, the horizon of the target has now increased so the company needs more excellent results through its scraping solutions.
Importance of Yellow Page Scraping Services for Fashion Brands
Yellow Pages exceptionally help businesses extract crucial information other than just contact details. Therefore, fashion brands that want to spread in the local market always seek Yellow Pages scraping services. With the help of scraping services, fashion brands can efficiently scrap data from local businesses and can frame strategies to approach them. Many big fashion houses in Europe use these services to penetrate the market easily.
Business owners have immense faith in the Yellow Pages and they consider it a holy book. The only reason for this is it provides quick access to client’s information. They can easily get to know about the client’s contact number, business location, and other vital information. In the early days, Yellow Books were maintained by the business owners to get the same kind of information. But nowadays, the Yellow Pages become important to know all business information. Fashion houses and other big brands deploy professional Yellow Pages scrapers to get all the information about their potential clients. Professional outsourcers have the relevant experience and skills to scrap data from the Yellow Pages.
Challenges Faced by the Brand
The fashion brand, from the beginning, targeted small local fashion shops to sell their products. They have an in-house team to perform all the yellow page scraping tasks on behalf of the brand. However, with the increasing pressure of work, the in-house team could not perform their best. Therefore, the brand has faced the following challenges in its processes.
The pressures of work were huge as the brand wanted to spread in the UK within the next year. The in-house data scrapers were doing their best to provide the best capacity but it was not enough. The brand needed quicker results from the data scraping work hence there was no option left other than outsourcing. The pressure of work was gradually increasing over a period and it became huge at a point. Due to unpreparedness, the brand lost a few initial clients from the UK expansion project.
The brand decided to move to software for scraping data from Yellow Pages. They thought it would help the client to reduce some burden of work from the internal team. However, it did not reduce the burden rather it increased it. The company becomes overdependent on the software, which connotes negative results. Eventually, the software connects errors while scraping data from the Yellow Pages. Without a manual inspection, all the scrapped data becomes irrelevant. The team had to perform the double inspection method to check all the datasets again, which immensely increased the time.
Scraping data from Yellow Pages was okay but formatting maintenance was not. The team and even the software-generated data were not placed in the right format. Without keeping the data in its accurate format, it became very tough for the company to use the same data for its expansion project. Hence, the brand wanted to come out of the situation with the help of a professional outsourcing company.
Custom Solutions from AskDataEntry
The application of cutting-edge technology helped us in performing the Yellow Page scraping task. Before applying the right technology for the project, we assessed all the requirements of the project. We tried to follow a methodical process in developing and implementing our solutions for the client. With the help of the following measures, we have done this project.
We started off the project by assessing all the requirements of the client one after another in detail. The client wanted to scrap the Yellow Pages to get all the information about the local UK fashion shops. It wanted to get all the business information in an accurate database for its marketing team. Besides that, the client fixed a deadline to complete the entire process, which was four months.
After assessing all the requirements, we distributed the work among the team members. We allotted our experienced members to this project who performed the same work before. Allotting experienced members to this project helped in reducing the error percentage. With the help of their expertise, we also improved the client’s old database.
Our team found a lot of formatting mistakes in the client’s existing database. Removing all the issues was our priority in the first place and then entering new records was the second. We followed this approach throughout this project to ensure proper management of all the records. With the help of cutting-edge web scraping solutions, we performed both tasks easily.
After recoding the data from Yellow Pages or making corrections in old records, we initiate a re-checking process. In this process, we went through the entire database and performed manual checking. We checked each process with specific measures to opt out of errors from the database in a systematic manner.
We maintained a robust database to record all the data that we scraped from Yellow Pages. We created an Excel file and asked the team to maintain that for the entire project. The team created different measures in the Excel sheets to record elements like business name, phone number, email, review and rating, etc. We added some extra measures also by including details about opening hours. After recording all the data in the database, we handed over the entire database to the client within 4 months.
G Jerome
Trusting AskDataEntry for Yellow Pages Scraping services is our best decision ever. The company accurately scraped the Yellow Pages and collected all the information that we wanted. It also makes sure to include the verified data in the list to get the best results out of it.
