An E-commerce Company Collected Product URLs through Data Mining
Collected important product information for building competitive eCommerce strategies.
It's about an e-commerce company that is currently active in North America and Europe. The company recently completed 30 years of its establishment and offered huge discounts on its products. Over the years, the company has strengthened its feet in the e-commerce sector by accepting and adopting changes. Initially, the company used to sell only a few items but now, it is selling a wide range of products. With the gradual adoption of change, the client is able to become a top leader in the e-commerce domain.
To incorporate the changes in operations, the company demanded web research and data mining services. With the help of an expert outsourcing partner, the company wanted to get competitors' details along with their product details. AskDataEntry approached the company to become a partner in this case and assured to provide all competitors' information.
Importance of Web Research and Data Mining for E-Commerce Companies
To gain a competitive advantage, e-commerce companies have to stay updated with the competition. Web research helps e-commerce companies understand the competition and frame strategic solutions. With the application of web research and data mining, e-commerce companies can predict market trends and make decisions accordingly. Many e-commerce companies use web mining services to understand customers' purchasing behavior, purchase intent, and many other things.
Besides understanding the customers and competition, web research and data mining also play a major role in developing e-commerce platforms. The expert web researchers collect product URLs and the detailed description of the products. The description of the product includes the product title, SKU number, brand information, price, and other specifications. By assessing all this information, e-commerce companies can bring efficiency to their websites. Therefore, they can have more customers on their website and enhance their revenue percentage.
Challenges Faced by the Company
To incorporate the changes in its e-commerce website, the company hired a team that performed the web research tasks. As the client's core task is to handle e-commerce operations thus it could not provide sufficient training to the team regarding web research. As a result, the company has faced several challenges regarding the web research, which are;
The internal team was not aware of the latest tools and technology used in web research. They use old methods of web research by visiting one website at a time from the search engine. Following this method caused unnecessary delays in processing all information on e-commerce websites. Hence, the company decided to upgrade the process by switching to outsourcing professional web research services.
Besides hiring a team, the company also used software for collecting e-commerce information. The software, for many years, provided information to the company regarding its competitors. On the other hand, the company followed the instructions of the software to increase its operation. However, the results did not satisfy the needs of the company even after paying large sums of subscription fees.
The internal team that worked for the client for a while was not skilled enough to conduct web research. To perform web research and data mining, excellent internet research skills are a must and non-negotiable. However, the internal team did not possess such skills and they failed to provide appropriate data. The gap in skills was visible and the client wanted a replacement for the team.
To collect information from websites, the internal team failed badly and it also failed in formatting the data. The team did not use any application or tool after pasting the information in the database. They maintained the database in raw format without initiating the data validation tactics. The chances of errors in this raw database remained huge and they affected the operations of the client.
Tailored Solutions from AskDataEntry
At AskDataEntry, we provided web research services to many e-commerce platforms before. Therefore, this task was easy for our team to perform so we focused on the core aspects. We developed the solutions for the company after assessing the requirements in a structured format. Helping the client with our efficient web research was our priority in this case.
At first, we assessed the client's needs in detail and observed what they wanted from us. The client briefed us about the project and provided us with the URLs that they wanted us to research. The client needed information related to products including SKU number, brand, price, specifications, etc. Therefore, we planned our project as per the client's will and shared our plan with them.
After planning, the most essential factor that we considered for this project was team creation. We distributed the project among our most capable team members to ensure perfection. The team first analyzed the requirements of the project and then performed the execution part.
Ensuring strict quality checks has been involved in our operation from the beginning. Therefore, by following the same measures, we included a dual monitoring process for this project. Including the dual monitoring process in the system helped us finish the project quickly. Because each task got checked twice and reduced the chances of errors. On the other side, it helped us minimize the error percentage for covering all the web research matters.
For web research and data mining of e-commerce platforms, we incorporated the application of smart tools. Our team is very aware of using cutting-edge tools for web research and mine data from the web. Therefore, the team has efficiently managed the operation by using smart tools by following the client's instructions.
To complete the research, we followed a roadmap that was given by the client for this project. We followed a step-by-step approach to provide solutions to the client. In step one, we received a list of URLs from the client. Next, we provided all the details about what to take after visiting those URLs. Thereafter, our team collected all the information from the given URLs and pasted that into a separate database. Lastly, we verified all the data pasted in the database with appropriate measures.
To ensure smooth delivery of data to the client, we created a separate database for this project. We included all the information that we collected from the given URLs here. Besides that, we also ensure the timely delivery of the database to the client.
Elina Mathew
(Director)
AskDataEntry is amazing in delivering quality services on our demand. The team of AskDataEntry has provided us with amazing web research and data mining solutions. We incorporated the insights accurately that AskDataEntry provided and gained success there.
