You sent 100 emails daily, but got nothing in return!
It’s a common scene in a business scenario.
Well, email should not be like that. It’s an opportunity for your business to grow further. You must utilize it to bring more opportunities. But that is possible only when you have the valid email data with you.
Let’s find out how you can find valid email IDs and utilize them for your business operations in this blog. Get it started with an understanding of how valid emails are important for businesses!
Importance of a valid email
Do you know how many businesses use email as their primary communication mode to date?
Shockingly, 81% of small businesses extensively rely on emails as their primary customer acquisition channel. Emails are their only mode of communication for customer retention, too. In most cases, these businesses are from the B2B channels.
Email is still a powerful tool for doing business at the present time. But only if you have a clean email list by your side. At least you can be sure that you’re sending the email to the right inboxes. Utilize the most powerful communication model to engage with your audience with more conviction.
With the help of the right strategy, email data can be cleaned and utilized for a proper email marketing plan. Always remember, only valid email addresses can help your business reach the right audience with the right kind of messages.
Many companies nowadays use AI (Artificial Intelligence) for preparing and updating the email database. But the end results do not always turn out well. That’s when you have to trust human intelligence to sort your email IDs. AI can collect email data, but for verification, you always need a human process at your end.
What does a valid email look
Email addresses should be documented accurately in the business email database. Because formal communication channels are going to be established with the potential customers through email. Hence, you should know what an email should look like.
Email PREFIX
In the email prefix, it allows to take only letters (a-z), numbers, underscores, periods, and certain special characters. You cannot start or end the email prefix with any underscore, period, dash, or any other special characters. There must be a letter or a number at the start or the end as a character in the prefix.
Email Domain
New domains are getting added every other day. So, the previous concept of domain should be updated. However, some rules are still there to be followed to validate email domains. First, only letters, numbers, and dashes should be in the email domain. Second, there should be at least two characters in the last portion of the domain.
✔ A professional email address (used in most B2B cases) must contain two parts;
▶ A prefix (mainly the ID part, before the @ symbol)
▶ The domain right after the prefix (for example, “@gmai.com”, “@yahoo.com”)

X Invalid emails
abc_@gmail.com
ab..c@mail.com
.abc@mail.com
abcd.ef@mail..com
abc#d@mail.com
✓ Valid emails
ab-c@gmail.com
ab.c@mail.com
abc@mail.com
abcd.ef@mail.com
abc_d@mail.com
Benefits of having an accurate email database
First of all, the benefits of having a valid email address include reducing the email bounce rate. It means you can send an email to the right audience that you want to target in the right way. Apart from that, you can have the following benefits too when you have valid email data.
Better communication
An email address also reflects personality. You can find the full name of the person with it. You can utilize it to pitch your products. Using their first name in the email can be a conversation starter if you put it at the beginning. The possibilities to explore new dimensions are high, you just need to keep your email data valid and active.
Brand trustibility increase
When you have a valid list of emails, you can think of providing a personalized email experience to your email recipients. Having a valid email database can provide you with that. Your brand will get more visibility when you hit the right inbox with the right kind of email. Remember, you have to go with more personalized offerings when you consider email marketing.
High ROI from email campaigns
If you’re spending something on email marketing, you should spend it in the right way. A valid email database will provide you with the maximum benefits that you deserve. This will enable your business with the right kind of growth. A valid email database will also take your email marketing campaigns in the right direction.
Heard of unverified emails?
The risk of unverified emails in the database is quite high. It can harm your marketing and sales process. Therefore, you should be aware of the situation very well and improve the process. Having a validated email database is the answer to all your doubts. Unverified emails that you collected from various sources are not going to provide you with any benefit at all. You have to think more about verified emails
Email verification can help
With the right email cleansing process you can ensure the highest email marketing ROI for your business. Companies across the globe still trust in email as a formal mode of communication, and thus, you need to take this advantage for sure. All you have to do is understand the importance of email junk cleansing. And then, take the right measure towards it to achieve. You can reach the maximum audience by spending less on resources. The big part is that you can start a conversation with your prospects when you have their valid email IDs. right?