Marketing is Merely a Waste without Customer Data Validation: Justification

Targeting the right audience is the main aim of marketing strategies. You might have been spending a hectic sum on marketing activities to sell your products. But do you validate your customer data regularly?

Without customer data validation, marketing strategies are just nothing but burning your company's finances.

But hey, we don't let you do that. We'll discuss here how you can verify your customer information most conveniently.

Let's begin!

A business establishes a relationship with its customers through their data. The data acts here as a medium of communication between people and businesses. Here, customer data typically means;

Now, we are in an era where personalized marketing is cracking every deal. Every big company is adopting personalized marketing strategies to break their profit bars.

Personalized marketing is a strategy where companies send target messages and product recommendations to customers instead of pushing them to buy their random products.

For example, a cosmetic brand that wants to sell its newly launched lipstick might sell its products to customers like; "color your lips to light up your day at work". Here, the brand knows its products mostly are being used by working women and they are mostly young adults. The catch here the brand has taken the 'office' and 'working hours'.

Hence, when brands have their customer data properly in their operations they can do efficient marketing. But, they need constant customer data validation to update their customers' preferences.

But, there are some precautions…

Do you know nearly 29% of businesses have lost their regular clients as a result of sending emails to the wrong person? Yes, this research has come out in Tessian's Psychology of Human Error Report. Therefore, you need to be very sure that you are targeting the right customer with the right message. Mostly, these issues occurred when you did not verify your customer information well.

To send personalized marketing texts via emails or texts or any other medium, you need fresh customer data. Therefore, data verification is essential to validate customer data and make it utilized for marketing purposes rationally. Here comes the time when you must know how validation works and what components it has.

Data verification is a lengthy process but it narrows down into a few parts when it comes to validating customers' data. As we discussed before, the main component of customer data consists of a few important information, mainly four. Hence, we are going to cover the validation work starting from these four processes.

Nearly 60% of the conversions happen when customers open up your mail. And, when you address the mail by taking out the customer's name it automatically increases the mail open rates. Taking out wrong names or misspelled names can completely damage your targeting operations. For this, you need to initiate the customer data validation process to verify and update customer names.

Sending mail to the intended inbox is your aim but what if your mail won't reach there? It can only happen when you ignore verifying your customers' email lists. To avoid a bounce rate, you need to focus more on validating the emails. A marketing operation becomes successful when you build the sender's reputation. Mainly, it will happen when you send the mail to the right inbox with the right message. Validating email addresses helps you gain that reputation.

Phone calls are important for sending promotional news quickly and directly to customers. It's an essential medium of communication and connects factors to customer journeys. In your CRM, you must have updated phone numbers of your customers. Otherwise, you would end up calling other people who might not be interested in your products. Plus, it can impact your reputation if things turn wrong.

Format, country code, number length, network provider, etc you need to verify via the customer data validation process. Only this will ensure that you are sending the right update to the targeted customers.

Delivering the cart to the right address is a non-negotiable aspect of the selling process. Therefore, prior validation of the addresses is needed before initiating the delivery. In other words, you need to check whether the address exists or not. If exists, so find out its locational data. In this way, you can minimize the risk of failed deliveries.

Validating customer data is crucial for successful marketing operations. Utilizing the right data validation techniques is the key here to success. Anyway, validating customers' information plays many roles in the entire marketing operations. Let's talk about this here.

Lead nurturing simply means a series of interactions with the targeted people. When you have verified data you can confidently interact with your leads and convey your message rightly to them.

Dividing the customer base into multiple segments is an amazing marketing tactic. It helps you to focus dedicatedly on the customer's needs rather than other things. Hence, customer data validation helps you by providing the latest insights about the customers. So, you can resonate with your segmented customers' needs.

To gain meaningful analytics, you need up-to-date information about your customers. Marketers always search for analytics and hence they demand updated customer data. Not just the update, you need to provide them with verified data altogether. So they can track marketing or campaign performances better.

Finally, we jump to the conclusion that without customer data validation your marketing effort may go in the wrong direction. Hence, validating and updating your customer data is rationally important. If the size of your data is huge and it becomes hectic then you can delegate it to any professional data verification company to deal with the validation process. Moreover, you can save money also if you choose to outsource. But most importantly, you must never forget to validate your customer data before initiating marketing campaigns and other things.