Pulling B2B leads from LinkedIn is just a matter of time when you understand the right ways.
LinkedIn is a goldmine for B2B leads, LinkedIn is meant for B2B sales, LinkedIn is B2B social media……blah blah!!
This kind of stuff you hear a lot. Most marketers repeat these lines. Does anyone tell you how the LinkedIn lead generation techniques actually work?
Guess not.
Well, we are not going to enter into a surface-level discussion anymore. Rather, we are going to explore the REAL ways you can use LinkedIn to generate B2B leads here.
Are you interested in that? If yes, let's scroll up & read.
Be Visible to Your Community
Okay, so first, remember, LinkedIn is a social media platform for professionals. You can find people and companies here who are mostly in the B2B domain. Everybody can connect to each other and start communicating.
It's a good thing that anyone can approach anybody to discuss business. But the main problem lies here that you're not alone following that path. There are many people who are trying harder to crack deals. Therefore, sending DMs randomly from your incomplete profile is never going to work.
Your presentation matters on LinkedIn.
A LinkedIn profile without a proper profile picture is 21 times less likely to be viewed.
Presenting yourself professionally with complete information is non-negotiable when it comes to LinkedIn lead generation. First impression matters the most here. Maintain complete transparency in developing your profile on LinkedIn.
Fine-tune your LinkedIn profile
We are stressing much on completing your LinkedIn profile. But do not make it sound too generic. It should reflect your uniqueness with clarity. The first impression of your profile should reflect your work and professionalism.
Better if you think like a third person while modifying your profile.
❇️ Create a custom URL for your profile, preferably with your brand name.
❇️ Stress more on writing a good bio and the about section (maximum deals crack there). Show your expertise in about with a light tone. It must feel like you're trying to make a conversation with the reader.
❇️ Get endorsements. Ask your team member to write something about you for your LinkedIn profile. Show their comments in your profile to make a good impression.
Make sure your executives have impressive profiles
Your sales executives and leaders play the most important role in generating B2B leads. Hence, their profile should reflect something interesting about your brand. They can use the same banner to replicate their work as a team. Also, it helps maintain a consistent brand voice thoroughly across the platform.
Some tips
- Put a professional headshot in your profile image
- Customize cover photo. Introduce your brand name there.
- Use relevant hashtags and links in the profile
- Pin the latest posts in your featured section.
- Post engaging content to stay relevant in your industry.
Draw a cold outreach plan
After you set up your profile and have done everything that is suitable, you need to plan for cold outreach. You need to send DMs to B2B leaders and associated people in your targeted domain. It's a long process, and hence, you have to prepare a detailed plan for that.
Have a demo text written for connecting, sending quick queries, or a few emails.
Use LinkedIn Search Aggressively
Keep your outreach plan aside, first get the leads that fit your ICP. In this case, LinkedIn searches are your instrument.
LinkedIn is also a database for your B2B leads – treat the platform like that. Most often, you can find good companies that perfectly fit into your ICP on LinkedIn, and they are easy to approach. You just have to find them.
Use manual search
LinkedIn has some built-in search features that allow find people, companies, and posts. These features make the platform more targeted and data-driven. You can use a manual search for various search types, including.
- Use keywords to find companies, designations, or specific phrases that your leads are using.
- Specific categories are there to guide your search, like people, posts, groups, companies, etc.
- Turn on the location feature to find leads at your desired location. Besides location, you can add more filters like current company, industry, etc., to refine your search queries.
Follow hacks
Over time, LinkedIn has upgraded its features to improve the search results. You can follow some simple hacks to get more information about your clients in various new ways. You can follow hacks like:
- People also viewed: You'll get notified when someone views your profile. You can check them and also find new people at that corner. These people have similar interests and can qualify as your leads.
- Keep competitors on track. See how your competitors are planning their marketing strategy. You can check how they are connecting with prospects and who they are following. You need to repeat the whole thing.
Try the Best Out of Ads
LinkedIn allows ADs for people and brands who want to reach a large section of people. You can create ads of different types for different purposes.
Sponsored content – These ads will show up directly in the users' main feeds. You can create a single image, a video, a carousel, a document, and other types of ads here. Your ads will appear in the feed with a tag named "promoted".
Lead form – Using this, you can collect information about your leads using sign-ups. All you need is to put the right captions, CTA, and compelling images. One more thing, these forms open up in LinkedIn itself.
Sponsored messaging – Sponsored texts hit inboxes directly. It is generally an aggressive marketing stunt, and you can do it with hot leads. But it's unsuitable for cold and warm leads.
