How Email Validation Prevents Fraud and Spam

Mail fraud is the most common thing that we cannot deny at ALL!

People (your prospects) are cautious about mail fraud so are the mail service providers. Sending emails to random email addresses without a hard and solid verification is equal to risking your email marketing strategy. Otherwise, your mail score will go downwards and your emails will hit the spambox.

To get you out of fraud, you need to validate your target email list with the right type of strategies. There are numerous other possibilities you can explore further when you consider email validation before starting your email campaigns.

Let's discuss everything about email validation and why you need it in this blog.

Emails should reach the targeted inbox at the right time. To ensure that, you have to send emails to the validated email list. A validated email should include proper syntax along with a proper ID and a domain that exists. Validating the emails is a detailed process where every element of an email is checked with close inspection. Businesses need valid emails in order to perform the best email marketing strategy. To get you started with that, you need a proper email validation strategy.

Spotting the fake emails is the first step in preventing email fraud. Email validation can help you in this regard. It's a broad strategy to identify invalid and fake email IDs before they can cause any harm to the business. The strategy of email validation can help you spot fake email IDs and save your email marketing budget to the highest extent. Besides that, a validated clean email list also helps businesses improve client relationships. 

With a validated email list, you can ensure that your targeted people are opening your emails and taking the next steps. You can maintain a good sender reputation and ensure better email response. You would know you are sending emails to the real people, and thus, you can expect them to take action after reading your emails. To sum it up, you can prevent fraudulent activities before they even start.

Email marketing is a strategic move, and it provides a scope for businesses to reach customers directly. Brands can directly go to customers via email and communicate with them. On the other hand, customers also get direct benefits from brands when they subscribe to the brands' emails. Getting included in the loyalty program, receiving discount coupons, promo codes, access to premium content, etc, helps customers to engage with brands' emails.

When you keep sending your promotional emails without verifying the IDs, it would probably attract spammers. They can use fake email IDs to sign up for your services. Eventually, they'll receive all your promotional emails, but will not engage with your business ever. At the end, you will end up spending more resources on your email campaigns, but will not receive better results in exchange. However, with email verification, there is no chance of spam email. You'll receive only genuine emails that are used by real users.

As a responsible business owner, you need to prevent phishing attacks on your customers. Unknowingly, phishing activities can enter your email lists if you have not verified your lists well. All your sensitive information, as well as the security of your email database, will be compromised if you undermine the email verification. The repercussions are quite huge if you consider unverified emails for sharing transactional emails with sensitive information.

Bounce rate indicates whether your emails are delivered to the targeted inboxes or not. A higher bounce rate means you're missing your targets. Businesses should always try to decrease their email bounce rates to perform better. However, ignoring email verification before sending it often leads to this situation. Email verification is always better to keep removing invalid and non-existent addresses from your email database.

Building a good sender reputation thoroughly is important for your brand to stand out. Otherwise, with a poor sender reputation, all your emails will end up in the spam folders of your targeted inboxes. Sending emails to random addresses and getting blocked by email platforms can cause a poor sender reputation. To get out of this, you should always consider verified email addresses to send your marketing content. Verified emails can help you maintain a constant sender reputation.

Sending emails constantly to invalid addresses or falling into spam trap increases the scope of blacklisting. Your business email can get permanently banned by email service providers (ESPs) in some cases. If it is done, then all your future emails that you'll send via those ESPs will be disabled. The risk of blacklisting is high when you underestimate email data verification. Having a clean and verified set of emails will solve all your problems and reduce your risks of getting blacklisted.

At present, various kinds of tools are available on the market that provide you with validated email lists. While tools promise to provide you with the best verified emails, human intelligence can do a little extra. Well, while tools run on some specially-crafted codes to validate email addresses, human intelligence will apply advanced knowledge to validate critical email addresses with complete precision. To build you a list of healthy emails, you need a humanized data verification process that meets all your demands.

Deploy the best of email validation strategies at your marketing department with the help of the right people. It will strengthen your company to fight against fraud and safeguard your marketing resources. Not only that, it will also make sure that your email marketing campaigns receive the highest ROI and your emails hit the right inbox without any complications. You would have all the control over the email marketing with this.