Looking for customer profiling or collecting patient records to profile them?
In either case, you need the right way to perform identity resolution for your data. From retail to healthcare, knowing your data from a close proximity is heavily important. Let this blog help you explore the idea of identity resolution in detail.
What is identity resolution?
Identity resolution is a process to bring all stored records together across an organization using a reference file. You need identity resolutions for targeting and campaign monitoring perspectives. Identity resolution can help you with that.
The strategy of identity resolution is fundamentally crucial for connecting disparate data sources. Once done perfectly, you can operationalize your data. It is an essential process to build a 360-degree view of your customers, suppliers, and others. Basically, it's a data profiling procedure, but here you will consider individual users' data for profiling.
To achieve success in this time, businesses must be able to identify their customers and clients. Creating a smooth data environment can provide organizations with an edge over others. Identity resolution makes your data more trustworthy, enhances operational efficiencies, improves customer service, and increases the reliability of data analytics. If you would ike to improve your customer contact method, then you should definitely do it.
Why identity resolution matters
Organizations that want to modernize their data structure can start with identity resolution. It can help your organization to pass through all stages of data modernization. Also, it helps enhance the value of your integrated data management and master data management initiatives. You can gain a competitive edge over your close competitors once you apply identity resolution accurately in your data operations. With the development of better data management insights with data resolutions, you can cover the following business challenges smoothly;
Is identity resolution related to data management?
Identity resolution is closely related to data management and other data processes. On one hand, identity resolution helps to identify individual datasets; on the other hand, data management strategies standardize, harmonize, and augment those datasets. Hence, one process complements another and brings business success.
The data management process also works wonders after being powered by identity resolutions. It can automatically connect disparate data sources to correct data errors, remove duplicates, and standardize data formats.
Before you start any process, you have to initiate proper data cleansing to get settled with identity resolution. Verification of your customer details, like phone numbers, emails, or addresses, can be a good start. Incorporating data management into this will ensure proper retrieval of all your data at the right time whenever needed. You can save unnecessary costs and improve ROI on marketing with this.
How identity resolution works
High volume identity resolution can help businesses sail through the biggest data identity challenges. It provides your business operations with many benefits. Let's have a look at them with a close inspection.
Search for identity data.
Identity resolutions can help search all your data, including data assets, products, and financial data. This will also help you quickly notate all identity matches. Deploying algorithms for identity matching is a common practice. It can emulate an expert's ability to recognize matches and locate identity records across the database. You can do identity resolutions for any language, format, location, structure, or any other data values. Overall, identity resolution enables businesses to discover hidden connections among people, accounts, products, and the organization. As a result, you can get reliable and accurate search matches.
Reduce error percentage
When organizations do not have an overall idea about their data, it leads to errors while recording the data. However, identity resolutions can help you save you from data entry mistakes. This can help you remove intentional errors and all variations. Recording error-free datasets is heavily important when you're dealing with international names and addresses. Identity resolutions help you maintain error-free data entry and keep the quality of data intact.
Enhance operational efficiency
Implementing a data governance mechanism across your data management system is quite complex and involves risks. Plus, it would cost you more and make the compliance process complex. However, identity resolution can help you establish data governance in your data system. It can make the business operations smooth and flawless. You can integrate anything for the betterment of your operations and get help from the data mechanism.
Better data connectivity
Identity resolution is the initial process that you have to take if you want to integrate a third-party application into your data system. It prepares your data for any kind of integration. Before integrating anything into your system, you can have a close look at all your data systems that you have. The identity resolution process comes with data matching capabilities and delivers near-universal connectivity across your data channels.
Prepare data merger and acquisition
When a business expands, it can merge or get merged with other businesses, and that's completely natural. As a data professional, you need to prepare for that. Identity resolution helps you prepare your data for every merger and acquisition process. It drives operational efficiency that helps you address massive organizational changes and global growth. With this, you can expand your scope of reaching international business.
Benefits of identity resolution
⭐ The following benefits identity resolutions offer
💫 You can build a smart index with your data. Identity resolutions come with key-building strategies or algorithms to match your identity information. It can detect all data terms irrespective of other data forms and variations.
💫 Identity resolution can make the data searching options intelligent and in real-time. Once you have done it, it can produce data using search results. It can make the process balanced with its pre-built customizable search strategies.
💫 Get an accurate identity matched with identity resolution measures. It can match multilingual identity data. Even if you miss data sources, you can still lead to high-precision data leverage with an identity match.
💫 Data identity resolutions find, eliminate, and prevent the spread of errors within a database. It can ensure a smooth flow in the business intelligence process and help you make better decisions regarding that
