Tap into countless opportunities as an aspiring IT entrepreneur; getting the right kind of B2B leads is your way.
Remember, your industry is currently experiencing intense competition, and many companies are waiting to replace you. To generate leads, you need a well-defined strategy and an effective execution plan.
Let's clear this first: a strong strategy for B2B lead generation for tech companies can attract serious potential buyers. Not limited to that only, but it also acquires leads who are interested in your products and likely to purchase them in the near future.
Overall, you are going to rebuild your entire marketing plan once you frame your power-packed lead generation strategies. This blog can help you provide information that you may need while framing your lead-acquiring plans.
Ready to explore?
Target a few things before generating leads
Before you jump into the main strategies, you need to know something intense about lead generation costs. Over the last few years, the customer acquisition cost (CAC) has increased by 60% due to various factors. It includes the rise of the competition level, increasing costs of marketing channels, and the dynamics of paid advertisements.
Hence, to prevent your money vent on absurd lead acquisition methods, you have to confirm two things. These are;
i) Understand who your target audience is
Many IT companies exist that have no idea who they are targeting. They mostly rely on external agencies and some marketing trends to acquire leads. That's the main reason they could not sustain their lead generation strategies in the long run.
Your IT company should not make that mistake. Here, you need to understand and define your target audience. Find people who might like your products and services. For that, you have to create ideal customer profiles (ICPs) and buyer personas. With the help of these two factors, you can narrow your target audience and improve the quality of your lead acquisition campaigns.
hem well.
ii) Define your lead generation goals
What are you going to do with your leads once you acquire them – define it now. Apart from that, you also have to set your limit on how many leads you are generating for your products and services. Plus, you have to set sales pipelines and funnels to collect and process leads.
When you're done with these two factors (i and ii), you're all set to initiate your lead generation process to get leads for your IT services.
Tactics of b2B lead generation for tech companies
First things first, generating leads for a sustainable period of time requires a well-defined plan. If your requirement is to gain short-term leads, then the following strategies might not work for you. These tactics will help you only when you're ready to invest time in your lead acquisition strategies. Let's understand them one after another.
Strategize your email plan
Nothing better than cold emails in sales and marketing.
You can connect with anyone in the global business universe using email. Literally, every decision maker, be it the CEOs, VPs, or marketing heads, all use email for professional communication. To connect them, you need their verified and authentic email IDs and your pitch.
In B2B, emails work better than cold calls and any other trendy outreach strategies. Emails enable one-to-one conversations where personalization is possible. When framing the cold email strategies, you have to figure out how you can add personalization into your practices. People find emails interesting that have been written specifically for them. That's the reason why companies use the first name of the customers to address them, rather than using any generic nouns.
Here are a few things you need to keep in mind while framing your email strategies;
- Add a personalized touch
- Focus on creating a specific subject line
- Test your emails before sending
- A/B test every time
Utilize social media – especially LinkedIn
LinkedIn is the powerhouse of B2B leads, and for IT, it's the diamond mine. You can find the top leaders of IT here and openly connect to them for your business. Like cold emails, you have to send here connection request. The request should be polite and formal. Besides the connection request, you can opt for other options too.
For the best, you can get engaged with your targeted people via their posts. You can connect to their post and share your valuable feedback as an audience. This will definitely help you get their attention, and finally, they might decide to hear you. On the other hand, you can publish content regularly on LinkedIn to connect with a larger audience.
Build a super interactive landing page
Landing pages are a must to force your leads to sign up for your consultation. A sharp copy is needed for developing your landing pages. Not just copy, you have to focus on the design also, if you want to develop a good copy of a landing page.
Tip: Do not repeat the same content in the landing page that your audience might have heard before. They came to your landing page to share their contact data. So, the tone of your content should be persuasive enough to convince them ultimately.
Offer FREEbies like trials, assets, etc
Free offerings might work to get leads for your IT services. But in general, freebies do not work in the B2B vertical. Try to offer something valuable that genuinely helps your audience. B2B leads are not usually looking for freebies, so be respectful here. To get more leads, you can offer complementary trials, free assets, and a scope to explore your services.
To get B2B leads for your IT company, you can have more options apart from the above options we covered here. For example, you can ask existing clients to share referrals for you. You can make better connections when your leads are coming from trusted sources. Also, you can try hosting webinars to share values regarding your service vertices.
Hope these lead generation strategies help you!
