Verified and Compiled 1M Email Addresses within a Year
for an established UK-based Marketing Agency
The agency is a leading marketing campaigner who provides marketing services and is based in the United Kingdom. The main tool this company uses for marketing campaigns is email. At present, the company has more than 1M active emails in its database and they regularly update their email list. Primarily, the company helps businesses to conduct efficient marketing campaigns with its email services. Over the last 5 years, the company has gained a significant position in the market because of its amazing email list compilations.
The company believes in the power of email and thrives upon it to build mailing list compilations. It is used to compile the mailing lists with the help of its internal mailing list compilation expert team. However, the complexities of compiling a mailing list have increased over the years thus the company now wants additional help. So, they approached AskDataEntry to fulfill their email compilation needs with its quality email compilation services.
Importance of Mailing List Compilation for Marketing Agencies
Marketing agencies generally apply different measures to promote their clients’ businesses across multiple platforms. Among the all measures, emails are the most effective and cost-saving option. To start the email marketing campaign, having a compilation of email lists is a must. Nowadays, marketing agencies use software to compile their email lists, which is also a quick method. However, compiling the email list with the help of experts is always the best as they would manually verify everything. Mainly, the experts would perform the sorting and cleansing operations to make the email compilation better.
Choosing email list compilation services is always the best as it provides an accurate list of emails. The expert professionals will accurately research the target market before developing the email list. They will focus on the audience type and assess their response over emails. Overall, they will conduct several measures while compiling the email list and fetching the best results from that. Marketing agencies always need an accurate email list to conduct their marketing campaigns and they cannot comprise any error there. Hence, choosing any professional company for compiling the email list is the best option here.
Issues with the Agency
Before approaching AskDataEntry, the internal team of the agency performed most of the email compilation work. However, they faced many challenges while compiling the email list. The main reasons for having these challenges are classified into two categories; one, skill, and two, application. The below segment has explained the challenges more elaborately.
Businesses launch marketing campaigns by targeting the right audience; either they target businesses or customers. Hence, to target the former, businesses need the email addresses of the business and for the latter, general email addresses are okay. However, the agency team has intermixed both email addresses and made a huge blunder. When it comes to sending emails they send the wrong emails to the wrong people because of the classification issues.
While scrapping email addresses from different websites or platforms, duplication issues were common. The team did not conduct deduplication issues to remove duplication in the mailing list. As a result, the team sent the same mail twice to the same individual with the same offers. It created distrust among the receivers of those same emails and decreased the marketing efforts. Hence, to revive the marketing efforts, the company decided to outsource the entire process.
Despite knowing that bad-quality images can ruin an e-commerce reputation, the company did not improve the images. As a result, the user engagement of all the products has decreased and it badly impacted the client company. Improving images and then updating the database demands more time and expertise. Therefore, the company has delegated the entire image quality improvement task to us.
Tracking which people have marked the mail as spam is a critical task. It involves a lot of technical processes along with different measures. However, the internal team was not aware of any other methods to detect the reason. Hence, a skill gap remains there that is left unfulfilled by the team. Removal of spam issues became very necessary and thus the company went for outsourcing the process.
The team only just collected all email addresses but did not verify any of them. The team is unaware of the latest practices of email verification and thus committed several mistakes there. They leave the unverified emails in the database as it is without mankind any changes. Therefore, it created a huge problem in reaching the target audience and meeting the conversion.
How AskDataEntry Helped
We are the champion in compiling email lists in any complex situation. Earlier, we compiled mailing lists of many reputed companies without making any single errors. The reason for our efficient quality of email listing services is our systematic approach. We performed each step with all due measures and provided the best solutions from our end.
The client is a big and leading marketing agency in the United Kingdom and wanted an accurate list of emails. Typically, the client wanted us to compile a mailing list consisting of 1M emails within 1 year. The time provided by the client was enough for us as we operated the project with a 30-member team. Each member of the team specifically performed each task of the verification process and made the process simple.
We dedicatedly categorized the email lists into two parts; one, for B2B operations, and second, for B2C operations. Our team assessed the type of all the emails and made these categories. For B2B operations, the email list consists of business email addresses where the company will target businesses. On the other hand, for B2C operations, the email list consists of customers’ email addresses.
After segregating the email addresses into different categories, we performed the data verification operations. We verified the information given in the email itself like name, phone numbers, etc. We used some cutting-edge tools to validate each piece of information mentioned in the email addresses. Using these tools helped us to ensure 99.9% accuracy of the email lists.
After verifying the information of the email addresses, we perform duplication check methods. Here, we applied redundant elimination techniques to check duplicate email addresses and took accurate measures to eliminate them. Also, we removed all inconsistencies in the email compiling database to get a smooth flow of emails.
After completing other processes, lastly, we perform the general formatting tasks. We ensure every email address does not have any gap in between and has a proper “@” sign in it. After checking all these important aspects, we entered the data into the database and delivered it to the client. It took us a year to verify 1M email addresses with our team of 30 members. We delivered the verified and compiled email lists each month on a specific date.
Jade Mathew
We opted for Mailing List Compilation Service from AskDataEntry and it has completely changed the game. The company amazingly compiled all email addresses with its cutting-edge solutions. We definitely recommend AskDataEntry to other marketing agencies too.
