Provided Multi-Layered Market Research to Amplify Marketing Efforts
of a market trend analyzer that helps companies predict market trends.
The company is a market trend analyzer that helps companies to predict the trend accurately. The company has main business with drop shippers that predict the latest trends and drive their business accordingly. The main area of the company is the United Kindom and that’s why the headquarters is located in London. Besides drop shippers, the company also assists individual share investors who invested in the UK share market.
What the Company Needs
From analyzing brand reputation to their present validation, the company performs all the market research activities. Presently, the market survey team of the company is spread across the UK to provide actual market information. On the downside, the team that has been responsible for performing the data entry work is no longer working. Because they were getting bad responses from the analysis department for their silly errors. Hence, the company thought of outsourcing the market research services to an outsourcing agency. AskDataEntry recently gained a reputation in market research services thus the company approached us directly for our help.
Importance of Market Research Services for Trend Analyzer Companies
Market research plays the most crucial role for trend analyzer companies as they are completely dependent on it. Trend analyzer companies assess the current trend of the market and make insights from that. They use various methods of market research to perform the assessment tasks. Also, they use different tools and techniques to extract trend data and conduct deep research from it. Mainly, these companies help businesses stay updated with the latest trends and grab new opportunities with the help of trends.
Gaining a competitive edge over other businesses is the main aim of the integrating market research dart. Trend analyzer companies mainly perform the data assessment task and delegate the data entry task to any professional outsourcing company. Professional market research outsourcing companies use different metrics and assessment tools to record data. Data plays an important role in market research so these agencies take the utmost care while recording all the data. They can perform content analysis, make performance reports, forecasting reports, etc with ease. Moreover, they help trend analyzer companies to record data accurately so that they can predict the trend with accurate measures.
Hurdles the Company Faced
The company is a trend analyzer and it needs a wide range of data to perform the market trend analysis. For that, it has deployed a team of talented people to perform the market research activities. However, over time, the team did not show any positive results in terms of extracting accurate market data. Instead, they created many challenges for the company to perform the market analytics tasks.
The internal team initially performed all the marketing research work efficiently using the best applications. However, with time, the team did not upgrade themselves with the use of the latest applications. As a result, the team did not provide the desired results that the company expected from the team. When the company provided a training session for the team they resisted the change. Therefore, no other option left for the company except to outsource the marketing research services.
Due to the inefficiency of the team members, the company started using software to conduct market research. The software, at the company, performed all market research-related work efficiently. The company also updated the software on time to incorporate the latest technology in their marketing research process. However, over time, the company realized that they got over-dependent on the software and they made an alternative plan. They want to rely on skills rather than on software. Outsourcing the process came as a solution for the company and they vouched for that.
Besides incorporating software, the company was still getting errors in their marketing data. Usually, the software uses a generic measure to perform all the tasks and it doesn’t receive personalized requests. Therefore, it recorded all the data in a generic format without making any changes. Hence, some elements in the datasets were mistakenly put in the database, which caused many errors in the process. The company wanted to rid of those errors with the application of best market research services.
Custom Solution from AskDataEntry
Delivering accurate market services was our aim for this project so we worked on that. We followed a systematic approach to ensure proper delivery of our solutions to the client, which could solve their challenges. First, we assessed the client’s needs and then discussed them with our team before developing the solutions. In the next process, we allocated our resources as per the needs of the project, which are like these;
The client wanted our complete market research services which include almost everything related to marketing. Therefore, we distributed our team members to perform different tasks for this project. For example, we allotted 2 members to perform advertising research, 2 members in brand awareness research, 2 members in industry analysis, and so on. We allotted a total of 30 people from our end for this project and each one has performed a different role.
As the project involves finding marketing data from the internet we needed proxy IP addresses to perform it. Otherwise, different websites use strong trackers that block the same IP addresses that are logged in multiple times. To avoid that issue, we used a Proxy Manager application to gain different IP types for accessing public platforms.
Besides updating our method of working, we also provided training to our staff members to upgrade their knowledge. Our marketing research team is pro at performing market research data but they are very adaptive to changes. They patiently integrated all the changes that the client wanted.
To store all the marketing research data, we created a dedicated database using Excel files. We created different Excel files to record all the marketing data accurately along with all data metrics. Creating Excel files helped our client to find datasets easily and accurately on time without any delay.
As the client is a trend analyzer company thus it needed high-end security for their data. With the application of cutting-edge technology, we provide high-end security features to all the data of the client. Besides that, we did not spend much time performing all these measures and delivered the project on time.
Jacob Throne
The market research services of AskDataEntry are too much specific and have proper quality. It ultimately satisfied our needs with proper measures. We are very fortunate to get the contact of AskDataEntry for our marketing research services.
