Boost Email Inbox Rate by 58% via Email Appending
A software company effectively boosts email marketing operations by appending 35K emails.
It’s a leading software development company based in Los Angeles, the United States of America. The company aims to develop software to help business modernize their regular operations. From conceptualizing to designing, the company performs all the work and provides support and maintenance facilities also. Many businesses have benefitted from the software solutions of the company and fulfilled their business goals accordingly.
The company majorly relies on email subscriptions to convert clients as its marketing efforts. However, in the recent few months, the company has been facing issues related to deliverability. The company has a loyalty club where all the people who have purchased the software have joined. The email deliverability issues damaged the company’s image in its loyalty club. Most of the issues arose due to invalid or outdated emails that do not have a proper source of the receiver. Therefore, the company was searching for a solution that could fix this critical email deliverability issue. AskDataEntry provides email appending services thus the client approached us for this help.
Importance of Email Appending for Software Development Companies
Software development companies sell software as a service and use all the marketing measures to promote their services. Among all the measures, emails are the best as they provide amazing conversion without spending hectic on marketing efforts. Email appending is the process of preparing all the emails for marketing purposes. Companies can send promotional emails directly to the customers and convert them. Besides, it can also help in following up the process or to educate the customers. For instance, software development companies can send emails to customers to tell them about their software features. Also, they can send emails whenever they update their software to make them aware.
Besides reaching out to customers directly, emails also help businesses to make connections. It’s more like B2B connections where businesses come across together to meet their purposes. The email appending process is very comprehensive as it includes B2B connections besides B2C. The email appending experts will prepare the email list by adding business names and locations besides the contacts. Keep aside emails, the experts can also look for contact numbers included in the email addresses. Most importantly, they will eliminate the spam email addresses from the mailing database after conducting verification throughout.
Challenges Faced by the Company
The company maintained email communication throughout to manage its clients. The management team of the client is also very efficient in handling emails. However, they faced many challenges in managing the email list as they did not have the expertise in this area. Further, these challenges have also decreased the overall customer engagement rate and sales volume to some extent.
Maintaining a convertible email list at the international level is not an easy process. It requires excellent skills and monetary investment to get the perfect email list. However, the company lacks in both these aspects, and that made it vulnerable to performing its regular business. The company is a software company that provides software to businesses globally but it’s currently facing a financial crisis. Hence, performing email appending services accurately was a big issue for the client due to cost cuts.
The issues of bad emails have damaged the email communication strategies of the company. The team many times ago had prepared a list of emails that the marketing team still follows. Most of the email addresses go bad as the owners might have switched to other email addresses. However, the client team did not give much time to cleanse the mailing list which made the situation worse. The main issue was the promotional emails faced difficulties in hitting the right audience. Hence, the removal of those bad emails becomes very necessary for the company to perform their work.
The company only has an in-house marketing team for performing email marketing tasks. The team does not have the expertise to add more new emails to the mailing list. Therefore, they just became dependent on the existing emails to send mail and maintain contacts. The company needed immediate assistance in getting new emails to the list to perform email marketing operations.
Custom Solution from AskDataEntry
We follow very simple but effective measures to deliver custom solutions to the company. First of all, we deployed our team to conduct a throughout assessment of the client’s requirements. Thereafter, we distributed our team members as the project needs and to ensure timely submission.
We needed the existing mailing database of the company as it consists of all the converted email addresses. Thus, we asked the client to share their database using Dropbox facilities and they did it following all our instructions. After receiving the database, we handed it over to our most experienced people who performed the work multiple times before.
The team conducted comprehensive web research to incorporate fresh emails into the list. Also, they performed an elaborate marketing assessment to identify the target audience. They reviewed different sources including business websites, social media platforms, online directories, etc to fetch more useful emails. Comprehensive web research helped us to find more emails for the client.
Besides adding more new emails to the list, flushing out the bad emails was also a part of our job. With the help of our excellent team, we removed all the invalid emails from the list. Also, we removed bad domains that come into the existing database with our special measures. We append emails and the build the process from scratch.
With the help of cutting-edge tools, we performed data deduplication of the client’s existing database. We aimed to pick unique IDs from the existing database and paste them into the new database. Hence, deduplication helped us in cutting out the duplicate email addresses to make our database unique.
After deduplication, we added all the verified email addresses in the database in Excel format. Our client suggested using Excel files to prepare the database because it’s easier to access. We finished appending 35K email addresses within 3 months which helped the client increase in sales by 58%.
M. Jam
(Director)
AskDataEntry is amazing with its email appending services. The company fixed all the issues that we were facing related to our email marketing. We received a fresh and validated email list from AskDataEntry that helped us improve our performance.
