A Fin-Tech Company Managed Digital Assets Through Metadata Tagging
Tagged metadata to the entire digital assets of the company and maintained the business glossary.
This US-based Fin-Tech company provides amazing Fin-tech solutions through the B2B channel. Providing solutions is the secondary function of the company, the primary function is to educate people. Besides developing software, it posts regular content on its website along with other different media. The company has wide popularity on social media platforms because it shares amazing facts about money management. The client posts content on different platforms along with its own websites. All the content has gained wide recognition from readers and experts as it contains relevant information.
Company’s Needs
The only issue that the company faced was related to content management. The client treated its useful content as assets but did not take proper care to manage them. Later on, it realizes the value of content management through metadata tagging. Hence, it requested AskDataEntry to perform metadata tagging services for managing its digital assets.
How Metadata Tagging Services can Manage Digital Assets
In the digital realm, metadata tagging is often compared with the catalog process. Like catalog, metadata tagging helps in categorizing digital assets into different parts. It works like library management where it helps to manage website content. Classifying the content using metadata tagging also helps in ranking the content better. Search engines can identify your content much better if you use metadata tagging properly in your content. Besides that, it also enhances the readability of the content so you can engage with more readers.
Using metadata tagging of your content makes the task for the search engine crawler easy to classify your content. So that, the crawler would show your content to those who have an interest in the same topic. Thus, metadata tagging helps you hit the right audience for your content and engage with them. Identifying the right metadata tag and then working with it is a daunting task at the beginner level. Hence, outsource metadata tagging services can become a great solution at this level. You can hire industry-level experts to manage your digital assets with accurate metadata tags. Adding metadata also shows authoritativeness over the assets thus it protects content in the digital realm.
Challenges AskDataEntry Found
To educate customers about fin-tech, the company started posting different content on their websites. Initially, all the posts did not use any metadata tag as the client was not aware of it at that time. Later on, when the content started reaching a wide customer base, the client asked its team to use metadata tags. However, the team was not well aware of the usage of metadata tags from the technical level. Hence, they faced major challenges in the process of tagging metadata, which are;
As the internal team does not have proper knowledge about the metadata tagging process hence they made mistakes there. They missed tagging the content in many areas which led to inconsistency in the entire content space. After the audit, the client found many content areas left untagged. Without tagging the entire content accurately, managing the digital assets becomes very critical.
The company owns many subsidiary websites where the team posted content regularly without using metadata tagging. Besides those websites, the team also posted content on some other additional websites for better reach. As the data became old the client lost access to gain that content back. Therefore, it caused a huge resource loss for the company due to not tagging the content with metadata. To prevent similar incidents in the future, the client ensured using proper metadata tagging for their content with the help of experts.
The internal team performs the metadata tagging task up to a certain extent. But later on, under pressure, they started making mistakes in the tagging process. They made a basic format mistake while including the tags in the content. Further, they did not include any keywords in them so it reduced the rank of the content. After inspection, the client also found that many of the metadata tags did not match the search intent at all. Hence, the client has been left with no option but to outsource the same.
Custom Solution AskDataEntry Offered
After assessing the company’s special requirements, we methodically arranged our solutions with the help of our team. We incorporated everything that the client needed regarding metadata tagging. Following a systematic approach helped us frame and execute the critical metadata tagging tasks.
The client’s website features many important and useful pieces of content that the client wants to tag. These pieces have reached the target audience and now discovering more areas. After going through all the pieces, we understand that the client used diverse elements in their content. Therefore, we had to use different metadata tags to distinguish different genres of content. Our expert team used keyword tags, field-level text tags, picklist tags, etc to distinguish different content pieces.
With the help of different tags, we categorized all content pieces directly from the web. Using metadata for categorizing the content reduced the need for managing separate folders. For this, the client shared their CMS with us where we directly tagged metadata to each piece of content.
Usually, tags increase the searchability of any digital elements. By applying the same logic, we increased the searchability of the client’s digital assets by tagging metadata with them. Our team has performed tagging all metadata by adding different layers of filtration. Filtering the tags helped us tag accurate metadata with relevant content.
From the beginning, we aimed to build a vast business glossary for the client with our metadata tagging services. Eventually, in the end, we did it with the help of our expert team members. Providing the business glossary helped the client connect with the entire system with proper classification.
Tim Benedict
(Director )
AskDataEntry efficiently handled our digital assets by incorporating proper metadata tagging. Amazingly, the company completed the entire process within a fixed timeframe. We are satisfied with the quality of the work that AskDataEntry provided to us.
