Benefits of Consumer Data Enrichment & How to Do It

Okay! So now you have enough data on your consumers, but have you thought about how you will use this data for targeted marketing?

Well, first things first! You need to process your data via consumer data enrichment to unlock its true potential. Don't think you are the exception; most marketing agencies have been doing it for many years now.

If you wanna know how they do that and the way you can do it, here's the perfect blog for you. We'll try to understand the core concepts of enriching consumer data and how it benefits businesses from this piece.

Shall we start now?

Can you collect all the information from a consumer in one go?

Unfortunately, the answer is "NO" – and that's where marketing strategies help. But first, you need some solid data to run or make any kind of marketing strategy. Consumer data enrichment is the strategy that can help add further information about your consumers without their direct response.

A variety of methods are available in data collection fields that can collect information from your set of customers. However, there's a limit that exists at one point where you cannot ask for further details from your consumers. At that time, you need some additional strategies to get the data. Data enrichment is a strategy that can help here.

Suppose you got the prospect names and their email IDs from the newsletter sign-ups. Now is the time you need some additional information to send these prospects a personalized email. If you get to know where the prospect resides, you can target that first.

Addressing your prospects with their names at the beginning of the mail you sent would not make them converted at all! We are in the middle of an AI-driven, highly intensive era of marketing. Here, to sustain, you have to make some above-ordinary for prospects conversions.

Here's how consumer data enrichment can help;

Suppose you have the first name of your prospect along with their email IDs. So, this technique will add –

That's just the basic data enrichment practices that can go far beyond. They can provide you with more intensive information regarding your prospects. Thus, you can shape up your personalized marketing game based on that information. Let's detail everything in the coming sections.

Data is more like a formula; once you crack the code, you can reach any extent. It means that when you have one set of data if you enrich it, you can go far beyond. Let's understand how it works and check the types of data you can enrich.

Demographic data means the basic information of your prospects. It includes age, gender, occupation, and other information. Demographic data is the foundation of marketing because, without it, you cannot start any marketing operations.

For B2B targeting, firmographic data is a must. It covers company names, their locations, the industry they are in, employee strengths, and many more. Consumer data enrichment can collect firmographic data excellently with all due measures.

For SaaS companies, user experience always comes first, and other things come next. Technographic data helps determine the level of experience users are having using some particular features. It includes niche data on how users are spending time on particular platforms, how they interact, and other stuff.

Knowing how your audience is behaving on digital media can help you plan one step ahead in conquering the digital game. Behavior enrichment can help you add more data about your prospects on how they behave on a particular digital platform. It includes page views, time spent on a page, and other metrics.

This covers finding out the social media handles of your prospects and extracting relevant information from them. You can represent your brand on social media in such a manner that they can relate to it. Based on their likes, you can offer your values.

First, you need to highlight the importance of data enrichment, and then you can understand the benefits of customer data enrichment. Here are the benefits a business can realize if it considers customer data enrichment in its marketing strategies;

When you get all the details of your customers, you can segment your customers more proficiently. You can create different segments of customers and build marketing strategies depending on the segment's needs. This will help you separate one segment from others and send your customers accurate offerings.

Sending personalized marketing offers can change your marketing game forever. It's a common trend in marketing and generates huge positive responses. You can build an efficient personalized marketing plan when you have enriched information about your consumers. Consumer data enrichment services can help you deliver relevant data of your customers that you may require to develop personalized marketing strategies.

Data enrichment is a broad thing, and it covers different elements. Improving customer experience is one of the great things that data enrichment stands for. Through customer data enrichment, you can get all the insights of your customers. If you utilize the collected insights in your decision-making, you can provide a better consumer experience.

Who does not want to stay even after getting the best of personalized offerings? No Once. Personalized offerings always make great deals and help in retaining customers. With enriched consumer data, you can offer more personalized content and keep your consumers engaged and retained.

Tracking every possible aspect of consumer data is possible. It provides you with the freedom to measure everything and make data-driven decisions. It can make your marketing strategies more goal-based and data-oriented.