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Remember last time when you almost got influenced after reading an email and then ended up purchasing another unnecessary item?
It happened because the sender knows your desire. They just sent you a custom email using reverse appending techniques.
Reverse appending is a powerful technique and can bring excellence to business if handled well. This blog will cover everything about reverse data appending descriptively. Stay on!
Reverse appending means
A reverse email append is more or less a data appending process. But here you need to match your email database against a large database to obtain crucial marketing data. It can involve names, phone numbers, company information, and many other things.
But if we go deep, technically, reverse appending means…
📌 When you apply reverse appending to your website, it becomes a little technical. You need to collect your website’s anonymous IP traffic and then convert it into physical addresses with the aim of getting custom-printed targeted direct mail. You can connect an individual’s online activity with the offline world. It ultimately helps you send highly relevant, customized emails to your desired audience.
Setting up email campaigns will become easy if you follow the reverse appending procedures diligently.
Possibilities of reverse data appending
Data appending is a way beyond just data collection. The quality of the data you collect matters here the most. Utilizing the right data appending techniques, you can fix issues of incorrect and incomplete records. Mainly, organizations prefer to do reverse appending on the following two areas 👇;
⒈ Reverse phone appending
Extraction of demographic details from a phone number is possible. But there is a process you can do it. First. You need the mobile number list. Thereafter, you can put them into a proprietary appending platform or outsource the entire data appending process to get additional information from your mobile number list.
The reversed appending process will include additional contact information and demographic details to your list. This will boost your marketing campaigns further.
All of them are included under demographic details. That’s the magic of reverse appending. It can turn a simple phone number into a comprehensive identity of your targeted audience. If your customer database only contains phone numbers, you need to start reverse appending immediately.
Even if you apply multi-channel marketing strategies, reverse appending provides you with additional data. You can get all your data in real time synced.
⒉ Reverse email appending
Email is the first-hand communication medium in the B2B domain. But if you are only relying on the email data, you’re going too slow. You need reverse appending to go beyond searching the names of the email receivers.
From finding the names to getting the physical address, reverse email appending enriches your consumer database. You need to provide the email address only; the reverse appending procedure will extract additional information from it. You can get demographic details extracted through the reverse appending procedure.
Like the phone number appending process, email appending adds the following sets of data into your process ⤵
➕ Name of the recipients
➕ Residential address
➕ Age and profession
➕ Behavioral data (web browsing habits, preferences, and other things)
In the B2B email appending process, you can get the designation details of your prospects. It will bring your target emails a one-step boost. Your targeted recipients would get customized emails, which could convert them into paying customers.
How reverse appending benefits businesses
Appending itself is a transformative tool that enriches your B2B telemarketing and email marketing campaigns. Appending data means you can get accurate email addresses, demographic details, and other valid information about your prospects.
B2B companies use emails as their super-sharpened weapon to reach their audience. Usually, B2B marketers spend 7.8% of the total marketing budget only on email campaigns. It’s a great chunk of investment, and therefore, the requirement of valid emails is huge here.
Appended emails or phone numbers showcase the completeness of your contact lists. It helps reach your prospective customers and boosts your overall marketing initiatives.
💡 Apart from that, we can elaborate on the following benefits of reverse appending that businesses get through this process.
✧ Extract complete contact information
Making your contact listings comprehensive is the main objective of data appending and the reverse data appending procedure. In a multichannel marketing strategy, it’s important to put the right emails or phone numbers into the system. Simply because the marketing and sales teams use the same contact lists multiple times to initiate a conversation with the same audience.
⏭ Besides validating the contact details, reverse appending adds demographic details. Having demographic details allows businesses to draw a more impactful and measurable message. The chances of getting a response from prospects are high.
✧ Better campaign targeting
Targeting the right audience is the main goal of marketing campaigns. Reverse data appending can amplify your campaign focus while appending all your missing fields. Once you have all your additional data in your system, you can easily segment your audience into different categories. It will help you craft and deliver accurate messages to every customer segment.
🧠 Remember one thing:
✧ Maximize campaign results
Data matters in marketing, but not more than results. At the end of the day, only results define the success of marketing campaigns. Data can help to measure the results. When you have a complete field of data, you can accurately track and measure your marketing campaigns. Therefore, you can easily refine your marketing strategies based on the data.
✧ Fresh & updated lists do better, always!
Poor data doesn’t perform well. In marketing campaigns, you always need accurate contact data to target your audience. Initiating the reverse appending process matches your data fields and offers continuous updates. Not only do the missing fields get filled, but your existing contact database will get updated with fresh data.
Bring on the excellence, append your contact details to see results.
