Searching for the best data enrichment tools? Congrats! You landed in the right place.
Well, fortunately, or unfortunately, the data market is now flooded with different tools for data enrichment. Every company is claiming their tools are the best. But in reality, you need to verify whether the tool fits your standards or not.
You must be using any tool or software for prospecting purposes but it's not working for data enrichment. You need a better tool exclusively for data enrichment, right?
Okay! So let's assess a few data enrichment tools in this blog to find a suitable option that fits your condition.
Data Cleansing Before Data Enrichment
Many tools are there like Dropcontact, Neverbounce, Zerobiounce, etc exclusively for data cleansing. Using these tools, companies clean their contact lists (mainly email and contacts). But that's not enough. Reaching out to your contacts and converting them with your personalized marketing approach needs further value addition.
That's where data enrichment comes into the picture.
Through data enrichment tools, you can add new data to your existing prospect list. For example, if you only have the name and email of your prospect then enrichment tools will add location, contact number, address, and many other important data. It is where the role of a data enrichment tool becomes prominent.
Best Data Enrichment Tools that Add Value to Prospect Research
1. Coresignal
With the top 20 B2B public data sources, Coresignal helps to update prospect data extensively. It enables a 360-degree view of the sales lead. Using this tool, you can update millions of data seamlessly.
Because of its wide reach, the tool covers all essential data enrichment needs. Especially, it enriches company information, jobs, tech products, and similar sort of details. Now the best part, the tool also predicts purchase intent.
Just upload a CSV file for your listed companies and in exchange, download the enriched version of it.
Specifications: enrich different fields of datasets, from financial information, and executive details to reviews, everything in this data enrichment tool.
Focus Areas
2. Clay
To scale up enrichment, Clay handles a lot of things, which are; researching accounts, sending personalized messages, list building, and other automated tasks. Currently, Clay has been established in partnership with 75 data providers to enrich company data.
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3. ZoomInfo
Based on popularity, ZoomInfo holds the top position for B2B lead generation capacity. Currently, the company holds information on more than 14 million businesses and 235 million business professionals. With this huge database, this data enrichment tool has become one of the toppest tools covering a diverse section of data under one platform.
To enhance the quality of prospect data, this tool has multiple AL-driven features. This tool enriches CRM data with real-time insights. Plus, the pricing plan is also in range.
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4. Clearbit
Clearbit counts as one of the best data enrichment tools for sales operations. It helps businesses identify potential customers through data enrichment facilities. Hence, you can implement personalized marketing using this tool as it helps you with all relevant data. With just a few clicks, you would get your audiences' interests and their demographic distribution.
As its source, this tool combines data from first parties and third parties. The CEO of Clearbit once stated that it's the best enrichment tool for early and growth-stage startups. For each record, Clearbit adds 100 data points.
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5. Lead411
If your businesses need US-based company or employees' data then Lead411 is your right choice. This is mainly a contact enrichment API, which is very popular for extracting US company data. To be noted, this API also sells its data to other platforms like Hubspot.
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6. Apollo.io
Using Apollo.io, businesses can enrich B2B data and CRM data together to increase sales outreach. Mostly what it does is AI data enrichment through its sales intelligence solutions. This platform suits best for those businesses that seek sales engagement plus data enrichment. Because this platform serves both.
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Differentiating Features of Data Enrichment Tools
| Features | Coresignal | Clay | ZoomInfo | Clearbit | Lead411 | Apollo.io |
|---|---|---|---|---|---|---|
| Data filters | yes | yes | yes | yes | no | yes |
| Sales Outreach Possible | yes | yes | yes | no | yes | yes |
| API Integration | yes | yes | no | no | yes | yes |
| Third-Party Integration | no | no | no | yes | yes | |
| Sales Intent | yes | no | yes | no | no | no |
| EU Data | yes | – | – | – | no | – |
| USA Data | – | – | – | – | yes | – |
| Own AI tool | no | yes | – | no | no | yes |
Recommending the Best Data Enrichment Tool
Each data enrichment tool has its specialty. Some are best for prospect qualifications and lead generation while some are best for data gap fulfillment. Interestingly, some of them cover altogether. Hence, you need to figure out what suits or fulfills your business needs best.
In essence, you need to figure out what you need from these tools. Do you need mail addresses to launch a mail campaign? Or do you need the CEO's phone numbers?
Most importantly, have you set your budget yet? Or what type of particular data you need in your database?
Well, after figuring out all these matters, you can check the below technicalities or technical factors to choose your perfect data enrichment tool.
Data Availability
Most of the enrichment software is integrated with the public web to collect data. They cover various critical data points to provide you with the exact data that you need. However, some tools are working in a specific domain (for example US company information). So, you must check data availability for your respective work before deciding to pick any tool.
Data Security & Compliance
Avoid ethical and legal complications when you try any data enrichment tool for your business purpose. Choose only GDPR-compliant and strong data security providers to save yourself from data breaching penalties.
API Integration
For sure, you're using any CRM to maintain your customer data. So, you can integrate any API into your CRM to get similar benefits as any data enrichment tool provides. Besides CRM, some APIs are there that can easily be integrated into any marketing platform to serve the same purpose.
Pick BOT-Free Tools
Human verification can increase the quality of your data manifolds. So, choose a tool that uses humans to enrich datasets, not any kind of AI bots.
Final Thought
Last but not least, choose a data enrichment tool that can serve your unique business needs. Almost all tools, except a few, have similar types of features, which made the distinguishing process difficult. Anyway, if you think that you need some external help then you can outsource data enrichment services to any professional company. Their experts have a working knowledge to use all these tools to enrich your datasets.
Plus, you can also try building your own application similar to these tools. For that, you need technical help from AI/ML developers and a team of data entry professionals. Developing personalized tools has also solved many of the complicated enrichment processes, we have seen that.
So, the decision is yours, choose wisely!
