Published On: January 6th, 2025 / Categories: Marketing Strategy /

In This Article

Marketing research is important and irreplaceable. It is vital to study the market and understand the requirements for new products and services. You cannot enter a market or gain audience support until you properly assess market research. Here's the list of market research companies in India we listed out that can help you explore your marketing potentials.

At present, competition levels in business across industries are reaching the highest level. Businesses across the have already explored much potential over the years and are still looking for the best. Anyway, to sustain your business or to find existing opportunities, you need to do market research to find more new opportunities.

WHY NEED A SPECIALIST

  • Identify and define new marketing opportunity
  • Monitor marketing performance
  • Elevalue, generate and refine marketing elements
  • Store marketing data and analyze it on time

Explore all your marketing potential with the help of the best market research companies in India. BUT there's a small catch. Have you thought about how would you manage your marketing research data? Maybe you have a team of expert data entry specialists who can manage all the research data. Or you don't have enough employee backup to support your research findings?

If you don't have enough in-house data management or record-entry support, you must try outsourcing. It can help you prepare and channel your data in the right direction with expertise. You can outsource market research data entry services to manage your marketing data in the right manner.

Okay now let's move to the main section, here we assessed companies based on their present market scenario and establishment.

List of Market Research Companies in India (Top Market Research Firms)

1. Nielsen India

At present, Nielsen is present in more than 100 countries across the globe and tracks the marketing potentials of 90% of the world's population. The company is best at providing insights about what consumers think of buying and what they actually buy. Plus, it believes in innovation for creative new product ideas and frames its market penetration strategies.

2. Ipsos India

Since 1975, Iposon has been one of the oldest and finest marketing research companies in India. Due to its long presence in India, it understands Indian society, the market, and the people better. The company uses the best of science, technology, and marketing strategies. Moreover, the company is famous for its smart tactics and bold moves. If your business is open to accepting bold marketing moves then Ipson can help you out.

3. International Data Corporation (IDC) India

IDC is a subsidiary organization of IDG (International Data Group) that primarily focuses on information technology. It tracks the IT, telecommunication, and consumer technology market through its data research metrics. The company aids IT businesses and investors make fact-based decisions to achieve key business objectives. If you need IT-related marketing research then you need to contact this company.

4. Kantar Millward Brown

Erstwhile IMRB International, KANTAR IMRB is a marketing consultancy firm. It's an India-based company with a wide presence in 15 other countries. Kantar covers various marketing research elements like quantitative, qualitative, retail, customer satisfaction, social media, and other research activities from different locations. If you need market research done using diverse methods then you must approach this firm.

5. RNB Research

RNB Research is a certified market research organization and has experience in multiple industries. The company specializes in quantitative as well as qualitative market research. It performs market research on various sectors including technology, food and beverages, media, retail, finance, and many more. If the scope of your business is wide and cross-industrial then you can get your desired results from here.

6. Majestic MRSS

Relying majorly on technology, Majestic MRSS is one of the largest independent market research firms in India. Even though the firm hugely relies on Internet sources the data it provides are sharply accurate. It deploys strong data validation techniques and measures each data validation via robust methods. If your business needs technology-based market research, you need to contact this company.

7. Kantar TNS India

Maintaining regular conversations with consumers is mandatory for a market research company. Kantar TNS India is the perfect example of it. Big businesses or small, every company values customer conversations the most to gain customers' trust. This company primarily helps businesses by sharing customer insights. If you're looking for market research data specially focused on customer conversation then this company can help you.

8. Bare International

Bare International extended its branch to India in 2005. Different from other marketing research companies, this company specifically focuses on doing customer experience research. It is currently having a professional network across the globe that specifically focuses on customer experience. Understanding customer's experience is important to understand customers' minds. If your business wants to gain that knowledge then you must reach out to this company.

9. MarketXcel

MarketXcel is a versatile market research service-providing company established in India. The company offers different genres of marketing services at affordable prices. It understands customers' needs and tries to meet expectations as required. If you require market research services that fit your budget then MarketXcel is your buddy here.

Manage Your Market Research Data

Choosing the best list of market research companies in India is just a task that you perfectly meet here. Now comes the main factor in choosing a support to manage your marketing research data. For the best results, you must delegate your work to a professional data entry service-providing company. For your reference, we, at AskDataEntry have been performing market research data entry tasks for the last 10 years with our fullest efforts. You can contact us if you need urgent help managing market research data.

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