Email marketing subtly boosts brand reputation and drives more conversions. It also creates a channel of communication between business and their audience. However, the most crucial factor that determines the success of an email campaign is deliverability.
Intended emails must hit the right inbox; otherwise, all efforts are just a waste.
Email deliverability decides how your emails successfully reach recipients' inboxes. The number of emails you send is not a parameter of email deliverability. How many of them actually landed up in your intended inbox determines the deliverability of your emails
Improving email deliverability is your key focus here. So, let's discuss how we can achieve that via tips and tricks.
Tips to enhance your email deliverability rates
Emails let you create a stronger connection with your audience. It's a one-to-one connection that gets built between brands with their audience. Besides making bonds, emails also help promote your brand, share the latest offers, and do many other things.
Here are some of the best tips you must consider if you want to improve your email deliverability metrics.
First, clean your email list
Usually, marketing teams work hard to get prospects' email addresses, manage customer email lists, and do other things for the sake of marketing. Now you need to pay respect to their effort before you move further with our email marketing plan.
Cleaning your email list must be a priority for you at this moment.
Invest time and resources in email list cleansing to achieve the highest level of success in your email campaigns. This will make sure you're reaching out to the right person through your emails. Otherwise, it can affect your email deliverability. Because people change email addresses quickly than phone numbers or addresses. Cleaning your email list is the best way to avoid email deliverability mistakes.
How email list cleaning works
Suppose you have 10 email IDs in your list that you have to send emails to. Out of these 10, one email ID is from Gmail, but it is recorded as "robinson@mgail.com" – "@gmail.com" is written here as "@mgail.com". This is a classic example of a mail syntax error. You have easily identified it because the number of your data is less, plus there was only one Gmail ID in your database.
Now imagine you have thousands of email IDs, and you're not sure each one of them is accurate; some of them may include syntax errors. So how would you confirm them?
Simple answer – you need email list cleaning.
- Email cleansing monitors syntax and removes erroneous syntax
- Remove no-action subscribers from your email list
- Verify the email database to remove junk
- Update subscribers' lists – add/remove
Work on email triggers
Sometimes, sending emails randomly without any trigger action can affect email deliverability negatively. Thus, you need to manage emails based on the trigger moments when customers take action.
Email automation can sometimes help create email triggers and help brands send emails during trigger events. Here, one thing you must note: you have to customize email content based on triggers.
The following types of trigger emails you need to prepare;
- Welcome emails: Recipients get this email when they subscribe to your newsletters.
- Transaction emails: Person receives these emails when they purchase or sign up for anything.
- Abandoned cart emails: When customers leave items in their cart, emails are sent to make them alter.
Shocking, but the truth is trigger emails have a 70% higher open rate than other email types. Normal email may get ignored, but a trigger email will never. Recipients' emotions are involved with these trigger events, so you should not miss them if you want to improve email deliverability and open rates.
Keep your messages engaging
A major area that is left unspoken is the content and the presentation of your email. Email deliverability and open rate majorly depend on the content of your email. If something that your recipients feel relevant and useful, they will read and reach out.
Sometimes spam issues can happen when you don't think too much about the text elements. Email service providers mark some words and phrases as "spam," so you need to avoid them.
Some of the areas where you need to take extra attention are; punctuation marks, using spammy words like "money", "jobs", etc. Drafting a to-the-point email message without using spammy elements and delivering it accurately on time can help improve email deliverability.
Practice it consistently
Repeat the 1 – 2 – 3 process consistently.
Start with a clean email list, set trigger emails, and then focus on content. Keep repeating the process until your email deliverability rate improves.
Your brand is not alone. There are "n" number of competitors that sell similar products, sending emails to your target audience. Thus, you need to be creative enough to perform different techniques to get all the attention.
Boost email deliverability with clean data
Clean data can make great impact in email cmapigns. It starts with cleansing your email database. When you email database is clean, you can target the right people with the right message. Companies those have email cleansing process in their email marketing loop have done wonders in email campaigns.
The ultimate truth is that data and success are a collective term. Success in your email will come if you keep following the data. To grow your email list, you need to stay true to your data. Keeping your email list clean and up-to-date is the right thing for you to get it done.
