Have a bulky list of products to upload on different eCommerce platforms?
Hope you have decided to choose a product listing company to upload your product data. There are plenty of eCommerce listing companies are there, so choosing the right one is absolutely important.
To excel in the eCommerce game, your products need to be highlighted so they get more conversions. The process to increase the product visibility is quite complex and you need a perfect strategy for this. At this point, a product listing company can help you optimize your product data and make them compelling to land on e-commerce sites.
As a result, you can expect to get more sales. But that is only possible when you are tied up with an expert company for your product listing tasks. It can hugely impact your eCommerce business and of course, on your selling capacity.
Let's consider this blog as your guide to getting the right product listing company for your bulk product listing tasks. Here we'll discuss some factors to consider while choosing a company for product listing and how to check whether you're going in the right direction or not. So, Shall we start?
About Product Listing
Product listing is a comprehensive process of putting your product data into any eCommerce platform. A product listing service provider handles the entire process of creating, optimizing, and managing the product lists across different eCommerce channels. Apart from that, it produces high-quality product descriptions, optimizes titles, and adds relevant keywords and compelling images.
With the help of professional product listing services, your eCommerce product pages can have an increased number of potential buyers. Here, your service provider will employ strategic techniques to make your product pages more appealing and discoverable. They also consider SEO measures and deploy algorithmic measurements to make your product search-friendly. They can tailor your product listing according to the eCommerce platforms where you sell.
Figuring Out Why you need Support from a professional product listing company
Is the bulky volume is product data scaring you to choose a company for help? Or you are looking for something extra? If you're still not sure about your decision to hire a professional company to handle your product listings, here is something you must check.
Getting more visibility
Visibility typically means here discoverability. Do you want to get more customers to check out your products? If yes, then you need more visibility in your product lists. You can get more visibility only if you follow all the SEO measurements. It includes adding relevant keywords, optimizing images with keywords, modifying links with keywords, and many other technical matters.
A product listing company has expertise in eCommerce SEO and can help your page to get more visibility. Once the SEO measures are implemented on the page perfectly, your page automatically gets more visitors.
High accuracy
There's a thin line exists between a professional and a voice lister. Companies always hire professional listing experts to perform their client's work. For that, they also follow different measures and metrics to reach the highest level of accuracy. Plus, they have professional access to deliver the best measures to the product pages. And as a result, it improves page ranks. They stand by their commitment to meet accuracy at the optimal level.
Save time for core things.
Performing the product listing tasks can take away a significant portion of your productive business time. Some companies face significant issues in handling bulk product data and most often they make mistakes. This ultimately affects product sales and causes significant damage to the brand value. But most interestingly, uploading bulk products on different eCommerce websites does not count as a core task at all.
So why take stress on product listing? You need to find the right product listing company to delegate your tasks. A professional company can help you upload product data with their expertise help. This way you can have more time to perform your core operations (that generates revenue for your business).
Scale your operations
Planning to switch platforms or try out a new eCommerce platform to sell your items? Well, you need to scale up your tasks now. You need more manpower to tackle your product listing uploading and updating needs. Amid the situation, you need the help of a professional product liaising service provider to meet your increasing demand.
9 Factors to check in your product listing company
Okay, so you have decided to approach a product listing outsourcing provider to perform your tasks. That's a good step but to choose the right vendor, here are a few tips you can consider to get the best one. Remember everyone is trying to state that they are the best but it's you (the payer) have to decide whom to choose. Following these 9 factors can guarantee you get the best company for your product listing tasks.

Industry Expertise
A good company with a significant amount of e-commerce experience has to be present in the industry for at least 5+ years. So, the first consideration is to choose a company that has been in the business for the last 5 years or more.
Next thing, you need to check the level of expertise they hold by checking their profile. Usually, every company has a website where it shows their working expertise. You need to check out the websites and find the following information about the company.
- When the company started providing eCommerce product listing services.
- Media association
- Case studies
After you get all the details, you can start validating the next process.
Platform Specialization
The eCommerce industry is now flooded with different platforms. Every single there is a new platform is launched that offers eCommerce services. Over time, very few eCommerce platforms have built themselves strong and beat all competition. Amazon, Walmart, etc are among them.
As the market is constantly moving the eCommerce product listing company you will be choosing must be very adaptable. The company must have platform specialization. At least, it must have specialization over the popular platforms. Therefore, you can have your presence on the big platform without any technical difficulties.
Listing Quality
Visuals say it all. This is the hardcore truth of eCommerce at present. The more attractive images you can add the more sales you can get. That's only the visual part, the arrangement of the data also matters to make the product look attractive. In other words, the readability of your text also matters in eCommerce. Your potential buyers would read the text and then think of buying the product. Everything constitutes into listing and defines the listing quality.
Hence, you must check the samples of the companies you choose and then decide which one is doing better. To get the sample, you can directly ask them, or you can visit their website. In most cases, product listing companies display their samples as case studies. You can refer them.
TAT (Turnaround Time)
The product listing company you choose must have the capacity to deliver the services on time. Try to find a company where turnaround time is nothing or just minimal. The success of eCommerce operations depends on how quickly you grab all opportunities. Suppose the Black Friday season is coming and you want to get your products on sale. Here the time is limited and you have to choose a listing company that can handle your tasks within time. Otherwise, you would lose the opportunity to sell your products in this deal.
Hence, always prefer a company that has a low TAT compared to other competitors. Only then you can beat all your previous sales records.
Pricing and Packages
Probably you have your budget and do not want to go overboard while hiring a product listing company. Thus, you have to check and ask for all pricing information before you make any deal with the listing company. Nowadays, various new models have been introduced for outsourcing. Models like pay-on-the-go are quite popular where you need to pay only when you take the services. So, it's better to go through all package details and pricing before signing any deals.
Tools & Technology
Automation tools are there to help list product data, add images, keywords, and many more. Apart from automation tools, product listing companies use different types of software to update the list, search keywords, edit images, and perform SEO measures. Therefore, when you outsource your product listing tasks then you need to check what tool your providers are using. Check whether the tools are up to the mark or not. Because it can make a significant impact on your product listings.
Scalability
When your business grows, your inventory will also grow. Right? If so then the requirement for more products to be listed will also be increased. The company you choose must have the capacity to scale up when required. At a time of high sales scope, it should handle your tasks with high priority. Besides the uploads, the company should provide you with enough time to update the product listing weave required flexibly.
Compliance Matters
Each eCommerce platform has some specific rules to follow. For instance, eBay laid out some special rules that are quite different from Amazon's product listing rules. Therefore, you can say product listing tasks as "One Size Not Fits for All". You need to understand and implement the product listing policies carefully in each platform specifically. Mistakes while uploading the product information can impact your listing. Some platforms have ban rules that can suspend your account. Hence, the product listing company you choose must compile and be well aware of all these matters.
Customer Support
Ultimately, it's your eCommerce business and you need to manage it with the help of your outsourcing eCommerce product listing company. The company you choose must have a 24/7 customer management system. Therefore, you can quickly reach out to them whenever you need. eCommerce operations are not bound by any specific time because people do not have any time for online purchases. It happens anytime. Therefore, the company you choose for listing your product must support you 24/7 with 100% commitment.
Questions to Ask Your Selected Product Listing Company
Some of the necessary questions you need to ask your product listing service provider are below. Remember, you need to check whether they provide you with solid answers, not fluff.
Can you show some examples of your past work?
Ask your product listing company to show some recent examples of work. Every professional company has a strong portfolio showcasing all their past work and sample work. Some companies display their past sample on their website while some send them via mail. So, asking them directly is better than going for any further complications.
Are you familiar with this platform (any specific)?
Professional product listing companies always have the right amount of expertise to handle any sort of task. Therefore, you need to check their knowledge by asking this question. If you want to target any specific platform to list your products then you need to clarify that through this question.
Have you worked with this product category before?
Whether you have clothes, books, furniture, or whatever type of products, you need to ask your product listing company this question. You need your products to be listed under any specific kind of category so ask your provider to do so.
What is your mechanism to ensure error-free listing?
Openly ask your provider how they minimize their product listing. They might have a specialized mechanism to cope with any uncertain situation. Discuss it thoroughly to contribute to their process.