Generate B2B Sales Leads with the Right Methods

Why do you need to change your lead finding approach?

Earlier, marketers used to help salespeople get quality leads that actually convert. Marketers used to apply different tactics (paid and organic marketing techniques) to churn out the best leads. However, with time, marketers are losing their jobs because of AI's influence and cheap technology.

Finding the perfect marketing team to get the conversion-assured leads is nothing but a gamble. To stay relevant and avoid such a trap, you have to rely on yourself. As a best strategy, you can rely on a data processing company to manage your marketing data for lead generation activities.

For the rest, you can manage your own. You just need some good strategies that bear results.

Before you start generating leads, one thing you need to clear in your mind — a true picture of your ICP (Ideal Customer Profile). You have to figure out who your targeted customers are first before planning for lead generation. This will help you minimize your efforts in selecting the right kind of leads for your operations.

After finalizing the ICP, your sales team has to prepare the questions and answers that could convince them. Brainstorming and thoroughly researching can save you at this point. Prepare your sales team with every possible question that your ICP can ask. For this, you need to drill down into the customer data related to demographics, organizational size, location, growth, etc.

Now, coming back to the main strategy, here are the four ultimate strategies that can bring you more sales leads.

Cold emails and cold calls both work only if you sound genuine. On average, the success of a cold email is just about 1-5% (that too, not immediately). Making constant connections is the key to success in cold outreach. The strategy here is to approach value to your target audience, which in this case is some businesses. The same strategy is applied to calling as well. You have to approach your prospect with solutions, not to sell your products.

To gain more out of your cold outreach strategies, you have to do some extra work. All you need is effort, precision, and patience — for a great cold outreach plan.

For emails, you have to work on different things. Starting with a personalized subject line, which should be catchy enough to make the receiver want to open it. The body content of the email should be crisp and to the point; it should not take a long time to read the message. And last but not least, you have to provide a genuine value to your prospect via your email, not just a random email.

LinkedIn is a pool of B2B leads. You can find quality leads for B2B sales here. To churn out data, you need to use the right filters to find out the decision-makers. The cold email strategy works here on LinkedIn, also. You have to tweak the practices a bit in order to get what you want. LinkedIn is also a social media platform where you can engage with professionals.

Like we send cold emails to B2B prospects, similarly, you need to deal with LinkedIn cold outreach. Here, you have to send DMs to B2B leaders and decision makers to make good connections. The more you maintain transparency in the process, the more you can build rapport with them. Thus, you need to go with complete transparency when approaching potential leads on LinkedIn.

By transparency, it means you have to present yourself truly to the platform. You need to work on your profiles. It includes;

You can choose to join LinkedIn Premium if you want to. It will open many doors for you. With this, you can do extra (profile engagement, send more connections, write extra words, etc). Utilize everything to get more leads for the sales team. Or seek advice from a wider audience to improve your offerings.

Social media is more than a tool to share pictures of your latest weekend adventure. Platforms like LinkedIn are excellent for connecting with leads, mainly through social selling.

Social selling is a lead generation technique involving interacting with leads by posting engaging content, commenting, sharing, and direct messaging. Social selling is less about building your connections (although that is a by-product) and more about increasing awareness about your brand.

When done correctly, prospective buyers automatically associate your name with a brand. And they're more likely to contact you directly when they need your solutions.

Use every social media platform (Facebook, YouTube, LinkedIn) to get more leads via social selling. It's recommended to provide extra what others are offering to gain more from your business. Align your content strategy in such a way that it would help solve business problems. Avoid salesy content as it decreases brand reputation.

Making a long-term connection should be your goal. Therefore, after selling your products, you need to stay connected with your customers throughout. For this, you need to create proper strategies for follow-ups.

Data processing is the ultimate way you gain more accurate leads. If you have the right amount of data, you can frame better strategies. For example, if you have the email list of your prospects, then you can build cold email strategies accordingly. So first thing you need to work on is your data. Make sure you or your team is working with the right kind of data.

With the help of data processing, you can improve your lead generation strategy. It can help you refine your data and make it accurate for your work. Hence, you can get more leads in less time without wasting your valuable resources.

Many marketing companies are there still believe in outsourcing to meet their data processing requirements. And they are doing amazingly superb in order to generate the right kind of leads with it.