Published On: November 7th, 2024 / Categories: Data Cleansing, Data Entry /

Still working with old records?

Probably you are at risk of facing huge GDPR penalties!

To perform data analytics, you must have fresh data. Otherwise, you'll end up having distorted data insights that will be useless. Plus, it'll attract fines.

Data acts as the lifeblood of analytics. Almost all important business decisions are taken based on available data insights. But, data quality gets poor with time. That's why you need to know the data cleaning importance and benefits of reviving data quality.

Clean data adds value to business. It generates accurate data insights to make balanced decisions. Proper cleansing of the data is important and it follows some principles and steps. Let's elaborate on all these along with the benefits and the basics in this piece.

Why Data Cleaning is Important?

What is Data Cleaning its Importance and Benefits it includes;

  • Checking the quality of the data.

  • Fixing inconsistent data scattered in and around the database.

  • Keeping the accurate structure of the data intact.

  • Removing duplicate datasets along with invalid entries.

  • Addressing missing values by filling in with relevant data.

Data Cleaning is Non-negotiable – See Why

Maintaining the consistency of the data is important otherwise you'll end up losing control over your operation. That's why data cleansing becomes non-negotiable.

But wait! There's more.

What is Data Cleansing and Importance of Data Cleansing

Sometimes data algorithms generate incorrect results which may appear as correct. If my mistake, you started working with this data, the outcome will be devastating. Many businesses in the past have suffered huge losses because of this one mistake.

Remember the famous Samsung incident? As per the IEEE report, Samsung issued a $105 billion share dividend to workers (just by mistake). Instead of paying 1000 won per share as a dividend, the company paid 1000 securities to each individual. Obviously, it was an incident and a very good example to understand data cleaning importance and benefits.

Was that mistake avoidable? The answer is yes, it was avoidable if the data entry experts used the latest data while paying the dividends. As discussed before, sometimes data appears as correct but it's actually incorrect. Thus, data cleansing is a non-negotiable thing and only through this, companies can avoid such incidents.

Data cleaning tools & Software

In recent times, companies have focused more on data cleansing seriously. That's the reason why software services for data cleansing operations are booming across industries. Some of the software is available on an open-source model while some you need to buy a subscription to use them.

TIBCO: It's a SaaS data cleansing tool that provides cloud-based solutions. This tool is best for start-ups and small companies.

Melissa: With in-built data marketing features, this excellent data cleansing tool minimizes the efforts of data collection. It provides fast data cleansing and provides other tasks.

WinPure: Among the cheapest options, WinPure cleans large amounts of data under budget-friendly options.

OpenRefine: This open-source tool helps you visualize your data after thoroughly cleansing. Its user-friendly interface and easy application make it the best.

Let's realize the overwhelming benefits of Data Cleansing!

Better decisions

Increased productivity

Increase revenue

Improved data accuracy

Boost customer acquisition

Regulatory compliance

Reduced costs

Address missing data

Increased efficiency

Customer relationship management

Correct structural errors

Efficient email campaigns

Eliminates outliers

Enhanced customer experience

Error prevention

Facilitates data integration

Remove duplicate contacts

Removes irrelevant information

Streamline business practices

Use your data for multichannel purposes

To realize all these data cleaning importance and benefits, you need to use the best methods and principles. Let's find out the best approaches in the following section.

Best Practices of Data Cleansing

First of all, removing bad data from your database does not require to follow any strict database. However, finding out which data becomes bad is the main part here. For this, you have to follow a set of principles, which goes like this;

  • Defining your data goals: understand why clean data is relevant for your business operation. Realize it. And then, make a proper goal to remove bad data.

  • Validate data: Using multiple evaluation methods, evaluate where updates are needed.

  • Deduplify Records: If data appears twice or thrice in the database, remove it immediately. Keep the database duplicate-free always.

  • Review and Update: Constantly review your database and update it with value data whenever required.

In-house or delegate

Now, that you understand the data cleaning importance and benefits completely, you need to figure out the execution plan. Hiring a team on-site is a good option but outsourcing data entry services is far better and cost-friendly. This way, you can bring expertise to the operation as well as save money for data cleansing. Almost all companies are trying outsourcing services nowadays after realizing its numerous benefits.

The matter is completely up to you!

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