Due to the digital revolution, no more traditional marketing jobs will exist in the coming years. All will be converted into digital marketing roles.
But it's good news for digital marketing agencies as the flow of work will increase rapidly in the future. That's all about the future, but now the situation is slightly different.
Most businesses want to hire a digital marketing agency only to acquire leads. That's nothing wrong, but a digital marketing agency can do many things apart from that. If you're an agency owner and want to establish your digital marketing business in a new way, you need to find better clients.
Let's talk about how you can get the best and suitable clients for your digital marketing agency in this blog.
Develop a Multichannel Marketing Approach
A multichannel marketing effort can make you independent from following any one specific channel. It's basically a mix-and-match approach that targets the audience from multiple angles. Suppose you can send a cold email to a specific person via outreach, and you can follow the same person on LinkedIn for better results.
It's true that familiar names get more positive responses than unfamiliar ones. Please do not send salesy DMs right after sending a connection request. Try to follow them first, comment on their posts, mention them in a post, and let them feel you're a genuine person. It will be easy for you to get your DMs opened.
We are now living in the fast era where things are changing rapidly. People are not using one specific platform anymore. Rather, they are using multiple platforms altogether. Thus, your approach to outreach should change accordingly. Omnichannel marketing provides you with the freedom and flexibility to cover many things. You can send emails as well as text messages to keep your clients active.
Maintain a Relationship with Your Competitors
In B2B, digital marketing plays a critical role, but it's not aggressive here – it plays more subtly. Here, the most important thing is maintaining trust and transparency. You should always maintain a good relationship with your competitors if you want to acquire clients that fit your business model.
Keeping a close relationship over a long time can provide you with competitive benefits. Many companies are out there that are not always ready to serve their clients, and they also don't want to say a direct NO at the same time. What they do is pass the client to their close and friendly competitor. Well, it happens commonly in B2B.
You can have a good chance of getting clients, even from your competitors. But for that, you need to maintain good conduct with your competitors for a long time. Always make your move strategically to make your relationship stronger with your competitors.
Keep Checking On Job Boards
Go to all job portals and search for the roles of digital marketing director, head of SEO, head of content marketing, etc. If companies are looking for such roles, there's a high chance their roles can be fulfilled by your agency. These companies are basically your clients.
However, these companies are primarily looking for people to fill their positions. The twist is that the same decision makers who posted the job opening are the ones who can hire a digital marketing agency if needed. If they find an agency that is promising and capable of doing their work, they'll definitely drop their role-based hiring options.
After you get their references, you need to make a comprehensive plan to close the deal. Showing transparency and flexibility can solve all problems in this regard.
Play Smart With Your Lead Data
Manually picking up lead data and classifying it into categories is a time-consuming process. Most of the companies ignore purchasing leads as they cannot promise quality at all. You can avoid that.
Do you know what's the smartest move here?
While you continue with your existing lead-acquiring techniques, you can outsource lead processing part for better focus on quality. You'll get a dedicated professional to process your leads in the best way.
Based on your current needs, you can arrange your leads and process further till you get what you want. Segregate leads on the basis of their nature and potentiality. Usually, you can have here three options: warm, cold, and hot. Your sales team can handle the hot leads, while your marketing team makes good connections with warm and cold leads.
Make More Videos And Share Them
Of course, you're a digital marketing agency and preach making videos to increase sales. So, why don't you make realistic videos of things that actually work?
Video content is the most popular that lets users know information in less time. Thus, you need to prefer making videos and promoting them via your outbound channels. Your ICP (Ideal Customer Profile) may require video content, so it is best for you to promote your services using it.
Besides promoting what you do, you can make video content on various things, preferably on thought leadership. It is not necessary to make videos with a face; you can also go without a face. Brands that have successfully positioned themselves as perfect digital marketing agency always make videos (really good videos).
Another way you can do it..
You might be having some blog content on your website. If you think they are good in quality and can be reusable, you can make videos out of them. This strategy works especially when you know your audience better. Here, you have to consider your best-performing blogs to turn them into videos. The metric is easy here. People loved your blog, and they find it engaging, which is why the performance metrics are good. It's a safe game if you turn this blog into a video; it will perform better, rather than videos on any new topic.
