Published On: July 14th, 2020 / Categories: eCommerce / Tags: /

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When curious shoppers take a sneak peek at some online products, what they hope to find has to be quality content, or enough information that explains what the product stands for. You may have already guessed what happens when the content in view is below expectation. If your guess is close to the fact that customers flee? You are very correct! But, Should we blame these curious ones if they just move on to the next interesting product content after this experience? I think not.

Sub-par contents never cut it for any intending customer. When I say any, I mean – not for new online shoppers, and definitely not for experienced shoppers. When you ask yourself if everyone likes good things and your answer is yes, as I am sure it should be, then you will understand why lack of experience does not equal acceptance of mediocre. High expectation like this implies that products have to undergo thorough scrutiny before they are put up for public consumption. Just in case you are looking for the perfect name to put on the exercise, call it product data cleansing because it fits the description perfectly!


Do you still doubt the benefits of data cleansing to E -commerce? Maybe because you have not been told enough about the meaning and importance of the activity and I, for one think it is about time you got served in the right dose.

To start with, product data cleansing may fit into your line of thought but it is so much more – it deals with the process of correcting, upgrading and completing features and information of a product so that it meets up with the standard of the society and ultimately satisfy customers.

I would imagine that congratulations are in order as you just added another feather to your cap of knowledge. Well, I think you should sit it out and wait until you know why product data cleansing should be taken seriously and of what use it will be to your business online.

Why should product data cleansing matter?

The question here is – Why shouldn’t data cleansing matter? For one, no one agrees that unhygienic products, junks or incomplete contents should have a place online. Since that is a consensus, then the need for product data cleansing is almost glaring.

For clarity, cleansing data before uploading products online gives ease to the workers. When data feeds are up to standard, complete and without issues, they become very easy to manage. This should not come as a surprise for anyone that knows how data functions.


Cleansing data helps in several ways, one to be really excited about has to be that it makes job extremely easy. And the ease is not only limited to the person looking to sell a product. Even it extends to the shoppers too. When data feed is free of all junks and irregularities, access to the content becomes as easy as pie. And making adjustments with the content equally something that can be easily achieved. You would think this was all as far as product data cleansing is concerned, I thought so too until I got to know that it also boosts viscidity.

I hope you do not mistake this for something mundane. A product’s visibility is a major contributor to the success of the product. How cleansing data helps to achieve this is quite simple;>

Have you ever come across a certain product too many times every time you search for something similar?

I bet that you have. As long as you use a search engine, you must have experienced that. And sometimes you keep wondering why a certain product keeps popping up. One of the few reasons is because the product is as clean as can be! You have to agree that products like this come up faster to be viewed and automatically garner more traffic.

What do they say about viewing again? Seeing is believing. A product’s chance of being purchased then lies in the number of views it is able to garner.

I hope you understand premise because only then would you be able to see that product data cleansing also increases customer satisfaction. The logic is that if the first two importance- makes job easier. moreover boosts visibility stand true, it is very easy to say that customers become satisfied.

As business will have it, the ultimate goal still remains customer’s satisfaction. So, if data cleansing helps to invariably reach this goal, data cleansing is a real deal and should be taken seriously among other things.

To make things even more clear, product enrichment is contingent on a perfect product data entry service. And there is only one way to get the best service. And it has to be allowing an expert data entry service provider do the job. If any producer is brave enough to follow this route, some important services should be expected. Like standardization of data feed, which can be easily done with the right hands and the right tools. In standardizing, uniformity of color, price and brand become the heart of the project.

Completion is also one activity that never escapes the touch of a data cleansing service provider. We all know that missing anything can be a great detriment to the information a company intends to pass across. So, welcome to the phase that ensures that nothing is missed, the head of this section is the service provider!

Accuracy also happens to be another one of so many things that the expert ensures is touched. And being accurate never killed anyone and it sure does not plan to start with the information of an online product. If anything, accuracy is bound to boost the visibility of the product. Moreover inspire confidence in whoever plans to take up the product. So, why not?

Joydeep SinghaGrowth Expert
Founder at AskDataEntry – India’s leading online virtual administration services provider for businesses and individuals. He is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship.

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