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You can use many different names to describe printed catalogs in booklets, magazines, gazettes, journals, newsletters, quarterlies, digests, publications, brochures, periodicals, and the like. Furthermore, what precisely about catalog marketing strategy gives them such a broad and elaborate nomenclature?

This question is surprisingly difficult to answer since you must consider many small details about each catalog type when deciding what to label it. At this time, at the center of this puzzle is an essential set of facts about catalogs that allow us to understand how they shape and shape our culture, history, society, and then psychology.

Catalog shopping, indeed, has been a favorite way for US consumers to shop for more than 200 years – and according to Chief Marketer, 50 percent of American shoppers still rely on catalogs. Without an effective catalog marketing plan, your business obviously will miss half its potential targets! In this article, we review the past, present, and then future of catalog marketing and consequently go through different catalog marketing examples and different catalog sales.

Catalog Marketing Definition – Want to Know?

Catalog marketing is a sales strategy businesses use to group many items in a printed piece or an online store in hopes of selling at least one item to a recipient. Afterward, consumers purchase directly from the catalog sender by phone, return envelope, or online using catalog information. Hence, some catalog marketers act as intermediaries between consumers and manufacturers, while businesses with more than a few items create catalogs.

For most businesses, definitely, this is a specialized direct marketing method that involves selling to customers through an online or printed or imprint catalog rather than a traditional retail location. Although retailers often offer catalog items from multiple suppliers, manufacturers typically use a catalog marketing strategy to display their products in one convenient catalog. Undeniably, businesses and individual consumers continue to prefer catalog shopping because it saves valuable time – no walking or driving required!

Catalog Marketing Advantages – A Must Know

Catalogs always provide the clarity and power of direct mail and have become an integral part of an omnichannel campaign, driving customers to a digital experience. Certainly, they are now mobile, website, and in-store traffic drivers. Moreover, an imprint catalog remains popular for e-consumers in the digital age – a survey by the US Postal Service found that 80 percent of respondents keep an imprint catalog open to refer to when shopping online. On the other hand, compared to shoppers without imprint catalogs, imprint catalog recipients also buy 28 percent more products when shopping online with the help of a catalog marketing strategy. Meanwhile, an online catalog has its unique benefits. They are –

Power Purchase Decisions

Did you know catalogs influence purchasing decisions more than websites or TV ads? Since, direct mailings are proactive and tactile – lingering in the home, enticing the recipient to do something with it. Besides, in a case study, a luxury watch and jewelry e-commerce vendor founded a bi-monthly catalog campaign featuring artistic product photography with high-quality printing. In addition, by integrating catalogs with emails, the business saw a 15% kick in sales and a 27% thrill in inquiries corresponding to an email-only drive. Strong proof like this is why retailers utilize catalogs to immerse customers and spark them to create the buyer’s journey.

People Confront with Catalogs on an In-Depth Level

The buying experience has become definitely a big deal. Surprisingly, even digital-native companies have adopted print to connect better and engage with customers and prospects. Moreover, it’s about taking people beyond transactions to an emotive bond. Through stories and images, catalogs take individuals on a trip or even an adventure. As the jewelry retailer’s case study demonstrates, there is proof that catalogs can definitely improve sales and engagement through improved product vibrancy and ease of product visualization.

The Catalog is a Launching Pad for the Omnichannel Buying Journey

The catalog marketing strategy introduces new ideas. They create awareness and motivate consumers to purchase through different channels. Research indicates that catalogs are most prosperous when integrated into a multichannel marketing campaign to push customers to e-commerce sites to optimize purchases.

Neuroscience Research Reinforces the Importance of Physical Catalogs

By studying consumers’ brains, science is digging deep into marketing to explore what functions and doesn’t. The results indicate that “physical advertisements have a lasting effect on ease of recall when making a purchase decision as a part of catalog marketing advantages. Most significantly, physical ads start a movement in the brain (ventral striatum), which is responsible for evaluating the value and desirability of the featured products, which may signal a greater intention to purchase. In short, science is now proving that direct mail, such as catalogs, provides better long-term recall, stronger brand associations, and deeper emotional connections.

Bridge the Interval Between the Physical and Digital Worlds

When paper and pixels combine, amazing things can happen. Catalog marketing strategy offers the perfect physical platform to integrate dynamic digital technologies such as augmented reality (AR), active QR codes, near-field communication (NFC), and more. These technologies can assist you in producing engaging, interactive adventures that jump off the page and lead consumers to brand experiences they’ll remember across your digital possessions, such as websites, mobile apps, and social media.

Catalogs Produce Strong, Positive Emotions and Connections

From the feel of the paper at your fingertips to the visual allure of the pictures, the catalog offers readers a tangible and multidimensional experience that stimulates multiple senses simultaneously. This physical experience helps create memories and connections. They inspire readers with possibilities, helping to relieve everyday stress. Studies show that catalogs even help reduce anxiety around receiving bills.

Catalog May Use Customer Data to Personalize the Journey

Thanks to extensive enterprise databases, including demographic details on millions of families, targeting with catalogs is now much more straightforward. And thanks to online shopping, many retailers have amassed databases that they can use to segment their customers by type and shopper demeanor. Determining niches and verticals allows you to target only high-quality leads to get the correct catalog to the right people. For instance, as a catalog marketing example, you can display a specific group of outcomes to a target audience, such as golfers or chefs, who are more likely to buy, ultimately helping to increase ROI. Segmenting catalogs also helps offset production costs because they go to customers who have shown interest in a particular product category.

It Allows Attribution and Measurable Outcomes

With budgetary pressure on marketers to prove ROI, attribution is more important than ever as a part of catalog marketing advantages. Knowing where a lead came from, you can better assess whether your catalog meets your goals. Depending on performance, you can adjust your inventory, copy, visuals, offers, and digital drivers. With their specific mail dates and customer and source codes, catalogs are easy to track. Thus, with the help of this catalog marketing strategy, telephone, mail, and online orders and special promotions can be tracked with codes so that you can attribute sales to a specific catalog. Driving customers from your catalog to a digital app also provides instant trackability.

Capability to Include Product-Related Videos

Video marketing has a unique appeal in today’s e-commerce. Product videos are more engaging than images. They allow for better explanations, exciting experiences, and the conveyance of more information.

Customers Can Explore by Categories

Proper attention to e-commerce product entry allows shoppers to find products they need to show in a printed catalog.

Allows Internet Research

Especially for potential buyers without an imprint catalog, effective search engine optimization (SEO) helps consumers find your online catalog.

Effective Catalog Marketing Strategy and Trends

Although catalog marketing is not new, it has changed significantly. Previously, we discussed catalog marketing definition. Today’s imprint catalogs are often split into several smaller editions to appeal to a niche audience and also reduce postage costs. Because of printing and mailing costs, companies regularly check their mailing lists and often limit distribution to past buyers. Here are four essential actions and strategies for establishing a successful catalog marketing campaign:

Set Precise Goals for an Effective Catalog Marketing Strategy

Different types of catalogs can achieve other goals. Are you looking to increase brand awareness? Introducing a new product line? Increase direct sales? Want to expand your demographic reach? Knowing and planning what you want to do will guide other catalog marketing strategy elements.

Choose Your Marketing Catalog Style

Your goals will be important in choosing the right type for your needs. Different kinds of catalogs include:

Full-line Catalog Marketing

It is what most people imagine when they think of “catalog.” They usually list every product, service, and configuration a business offers, and readers generally buy by mail.

Informational Marketing

The primary goal is to enlighten customers or employees on a typical topic. Examples include employee training manuals and company-focused catalogs that inform customers about what’s happening with your business, what new products to look for, and more. Informative catalogs also help increase brand awareness.

Promotional Marketing

These catalogs usually feature a unique selection of items. As a part of the catalog marketing strategy, the goal may be to increase sales, inform customers about a new product line, or advertise a sale or special offer.

Services Listing

Service companies use this catalog to encourage readers to call, email, schedule an appointment, or visit a website to request a quote.

Category Focused Marketing

These catalogs usually concentrate on a typical segment of your business or a particular product line. They are often branded individually to reflect the segment they represent rather than the company.

Make Amazing Catalog Marketing Content as Catalog Marketing Strategy

To create engaging, meaningful content, consider the following in your catalog marketing strategy :

Your Product

What product are you selling? How does it solve an issue for the customer or enhance their life? Why should people choose your product instead of others?

Your Customer Base

First, you analyze consumer data. Why does somebody purchase your product or service? What are they speaking about? What is the most crucial element in their purchase decision?

Your Competition

Study their marketing collateral to see what they’re saying and how they’re saying it. Then, figure out how to set yours apart.

Many consumers now do most of their catalog shopping and purchases online. Companies with limited physical presence can use online catalogs to reach a nationwide and global audience. With an extensive catalog, some businesses can operate without a physical retail location.

Most Famous B2B and B2C Catalog Purchases as Catalog Marketing Strategy

I hope you now have a clear idea about catalog marketing. You got an idea about catalog marketing definition. Now, we will discuss some famous B2B and B2C catalog purchases as a part of catalog marketing examples. Some catalog purchases are indeed more popular than others. Updating and improving your catalog marketing strategy is essential if your company’s products include these items. Does your business sell to other companies? According to IBIS World (a research firm), here are the top three categories for B2B catalog-type sales:

  • School and office stores
  • Computers, laptops, and computer-related hardware
  • Software collections

If you sell to individual consumers, you should note the top three categories for B2C catalog sales:

  • Health and beauty objects (including medications)
  • Jewelry, clothing, and additions
  • Household goods and furnishings

Facilitates Creating “Up-to-Date” Online Catalogs

Today’s shoppers – individuals and businesses – want their shopping experience to be efficient – ​​catalog marketing gives businesses a prime opportunity to meet this fundamental expectation. In a competitive shopping environment, a company’s printed and online catalogs often provide a critical “first impression” to potential buyers. What appearance is your catalog marketing making?

You can use online and printed catalogs to educate potential customers about your company’s offerings. At the same time, the catalog will allow you to expand your marketing reach to a global audience. However, you must constantly update all catalog versions to reflect current inventory and pricing.

To achieve the best sales results for your company, you must effectively integrate catalog marketing ideas with the catalog data entry process. If your company already has a printed catalog, you can convert it to this type of catalog quickly; however, accurate product data entry is a mandatory step in the process.

If it seems like a busy schedule for a business owner and manager, a practical and cost-effective catalog marketing strategy is available to you – consider outsourcing catalog processing services.

Palash RoyData Advisor
Data Advisor at AskDataEntry – India’s leading data entry and processing services provider for businesses and individuals. He is a seasoned data professional who is an expert in big data processing and enrichment.

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